Senior Manager, US Retail Portfolio Strategy & Execution (Secondment - 12 Months)

WHY PATIENTS NEED YOU

At Pfizer, we have a leading portfolio of products and medicines that support wellness and prevention, as well as treatment and cures for diseases across a broad range of therapeutic areas, and an industry-leading pipeline of promising new products that have the potential to challenge some of the most feared diseases of our time.  We are seeking talented individuals to join us and work together for a healthier world.

WHAT YOU WILL ACHIEVE

As a Senior Manager, US Retail Portfolio Strategy & Execution, you will have an opportunity to develop retail-specific, customer-centered strategies and resources to support the growth of Pfizer’s Primary Care Portfolio, including vaccines, antivirals, at-home testing kits, and migraine. Reporting to the Sr. Director Portfolio Strategy Lead, this role will focus on identifying unmet needs and developing educational resources for use within the Retail Channel, to help improve patient wellness and prevention. It will require strong collaboration across US brand teams, pharmacy account teams, and retail customers, to ensure all educational initiatives, in-store programs and media are coordinated among the brand teams with a customer-centric view, and portfolio opportunities are fully leveraged. This individual will develop a breadth of marketing experience across several areas including pharmacists/HCPs, consumers, and B2B, as well as operational experience in the development and deployment of resources for use by Retail account teams.

HOW YOU WILL ACHIEVE IT

• Works closely with US Retail Pharmacy Portfolio Directors, advertising agencies, and cross-functional stakeholders to support the development and implementation of retail-specific strategies and tactics across Pfizer’s Primary Care portfolio of brands, including Vaccines.

• Leads development of Personal and Non-Personal/Digital assets to pull-through branded and unbranded campaigns and messaging - including identifying gaps, directing agencies, and gaining approval for resources that align with both brand and retail-specific strategies.

• Develops and deploys communications to Customer Facing Colleagues and Retail Pharmacy customers, to support the tactical execution of developed assets and campaigns.

• Participates in external customer meetings.

• Maintains a promotional calendar in partnership with brand leads across the Retail segment.

• Helps develop summary briefs to initiate new projects via Workfront/GCMA.

• Leads or supports congress planning for retail and the execution booth and tactics.

• Supports Field Force engagement, resource deployment and POA efforts as needed.

• Collaborates with cross-functional team members to optimize each programs’ messaging and drives cohesion across all brand tactics and touchpoints.

QUALIFICATIONS

Must-Have

• BA/BS with 6+ years of experience in pharmaceutical marketing or sales.

• Solid understanding of today’s US pharmaceutical environment, with emphasis on the importance of following all Regulatory, Legal and Compliance-related guidelines.

• Excellent communication and presentation skills (oral and written).

• Strong analytical/planning skills and ability to multi-task under pressure.

• Proven track record of operating in a fast-paced, high-energy environment.

• Demonstrated creativity and innovative idea development.

• Enthusiasm and self-motivation are essential.

Nice-to-Have

• MBA/MS with 5+ years of experience; OR PhD or JD with 1+ years of experience.

• Familiarity with US retail pharmacy market landscape with experience in identifying unmet needs for pharmacists as well as consumers/patients using pharmacy services.

• Vaccines or antiviral market experience strongly preferred.

• Strong Project Management skills.

• Experience within the last 12mo working within GCMA to create and seek approval for jobs.

• Experience in working effectively with external stakeholders.

• Ability to anticipate and take appropriate actions -- identifying and raising issues is “expected”, solving them is “good”, and anticipating and preventing issues is considered “excellent.”

  
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS

Some US travel is required for customer or CFC me