Sr Director, US Regional Marketing, IHFM

Many structural heart patients suffer from heart failure with limited options. Our Implantable Heart Failure Management (IHFM) team is at the forefront of addressing these unmet patient needs through pioneering technology that enables early, targeted therapeutic intervention. Our innovative solutions are not just transforming patient care but also creating a unique and exciting environment for our team members. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.

Job summary:  Manage team and related marketing activities within assigned area.

How you will make an impact:

• Manage U.S. Marketing team focused on launch excellence of the Cordella sensor and system, including strategy and execution plan

• Manage and oversee the work of multiple areas, functionalities, scope and/or locations and may have financial budget responsibilities

• Identify risk, develop and lead in the implementation of broad and more complex marketing strategies to re-define a new market with a market-leading innovation

• Collaborate with Upstream Marketing counterpart to provide market insights and condition the market for product launches

• Identify market entry strategies with the Global Health Economic Reimbursement team

• Manage congress strategy and has responsibility for Patient engagement strategy in the U.S.

• Work closely with sales to deliver on business plan objectives, including delivery of marketing plans, marketing assets and training. Partner with strategic (upstream) marketing to share U.S. voice of customer and market insights to inform R&D roadmap and priorities. Delivers product updates for launch into the U.S. Market

• Creates and delivers a differentiated value proposition that is effectively conveyed through messaging; uses emerging media and digital marketing to reach internal and external stakeholders

• Direct line management responsibilities including a robust talent development plan in alignment with functional growth strategies and the desired culture of the department

• Create and execute marketing campaigns that generate measurable wins

• Gain buy-in from commercial leadership and ensure execution of marketing plans

• Forecast product demand and sales for monthly, quarterly, and annual financial planning

• Collaborate with the Commercial Operations, including Professional Education and Sales Training to facilitate and optimize sales engagement and physician training to develop, implement, and update product training for the sales force on an ongoing basis

• Lead cross-functional teams in the development and execution of product launch plans and critical milestones

• Create and align the go-to-market strategy with Commercial leadership, including key performance indicators, segmentation, and account/customer targeting

What you’ll need (required):

• Bachelor’s degree in marketing

• Demonstrated track record in people management required

What else we look for (preferred):

• MBA degree preferred

• Experience working in a Healthcare medtech, pharma or consumer healthcare; preference for digital experience industry

• Proven successful project management leadership skills

• Excellent problem-solving, organizational, analytical and critical thinking skills including high discretion/judgment in decision making

• Excellent written and verbal communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives

• Demonstrated performance track record within relevant industry/function

• Expert understanding of related aspects of marketing concepts and principles while identifying applications of functional knowledge and existing methodologies to complex problems

• Expert understanding of market and competitive dynamics

• Expert knowledge of financial mechanism that relates to marketing including forecasting, expense budgeting and management, purchase order compliance and processing, and 3rd party vendor compliance management

• Demonstrated ability to manage one or more teams and provide coaching and feedback, including responsibility for all employee actions including attracting, developing, and retaining talent and partnering with HR on all aspects of talent development