At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative. It’s the web, made better. 

We’re looking for a dynamic Customer Marketing Manager to scale our customer marketing program across digital, community, brand, and lifecycle channels. This person will play a crucial role in engaging and delighting our customers, transforming them into passionate advocates of the Webflow brand. 

Working closely with the Head of Customer Marketing, you will become a resident expert on our customers–collaborating closely with our go-to-market teams to help accelerate pipeline, producing compelling customer stories, growing Webflow’s presence on third party review sites, and launching meaningful customer-first programs that drive business impact. 

About the role:

• Location: Remote-first (United States)
• Full-time
• Permanent
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below in USD and pertain to workers in the United States)
    • Zone A: [$134,100 - $182,400]
    • Zone B: [$126,000 - $171,400]
    • Zone C: [$118,000 - $160,450]

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Director, Brand Marketing 

As a Customer Marketing Manager, you’ll … 

• Build and maintain relationships with our most strategic customers, acting as their internal champion and advocating for their success
• Work closely with customer success, sales, product marketing and comms teams to identify and craft stories to support our go-to-market initiatives
• Produce rich customer stories across all formats, channels and full-funnel activities including blogs, case studies, videos, webinars, speaking opportunities, etc.
• Create playbooks and repeatable processes for how we include customer stories in our company’s most pivotal initiatives including product launches, events, and brand campaigns, ensuring the customer voice is represented throughout
• Scale our sales reference program by managing the full end-to-end lifecycle from request to customer outreach and measurement, and operationalize how we grow our reference pool over time
• Collaborate with the marketing events team to source a pipeline of customer speakers for local and regional events; support with speaker selection, prep, and ensure a positive customer experience throughout the engagement
• Spearhead creative programs for how we recognize and celebrate our customers at scale through our Webflow Awards program, gifting, and more
• Own relationships with third-party review platforms such as G2, develop review campaigns, and create quarterly G2 content including blogs and social media posts
• Identify opportunities to continuously optimize and scale customer engagement and advocacy efforts

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

About you:

Requirements:

• Bachelor's degree is required
• 4+ years of relevant marketing experience with at least 3+ years of customer marketing in the B2B enterprise space\

You’ll thrive as a  Customer Marketing Manager if you:

• Great customer and executive stakeholder communications skills
• Creative and inventive problem solver with extreme attention to detail
• Thrive in a fast-paced environment juggling multiple projects at once
• Proven ability to work cross-functionally, particularly with Sales, Customer Success, Marketing, Product and creative teams
• A customer-first approach with a passion for storytelling and relationship building
• Enjoy and have a track record of suc