Senior Marketing Campaign Manager

We’re UserTesting, a leader in experience research and insights; we believe the path to human understanding and great experiences start with a shared understanding—seeing and hearing how another person engages with the world around them and taking in their perspective. Working at UserTesting, you will be empowered to help organizations  discover the human side of business–transforming how they work, collaborate, innovate, and bring new products and experiences to market. This is what inspires us, and it’s how we enable companies to connect with their audiences naturally and organically through an experience that is uniquely, and intentionally human.

A trusted company by top brands for 15+ years, UserTesting, recently merged with UserZoom, has over 3,400 customers in 50 countries, including 75 of the Fortune 100 companies. Joining our team means being part of a passionate group focused on transforming how companies learn from and understand their customers. Come join us and help us build the engine for human understanding.

The Opportunity

We are seeking a highly experienced and motivated Senior Campaign Manager to join our dynamic marketing team. The ideal candidate will work closely with sales teams and drive marketing initiatives that deliver measurable results. This role is critical in developing strategies, planning, executing and optimizing campaigns to drive pipeline and revenue.

• Collaborate with Sales Teams: Work closely with sales teams to align marketing initiatives with sales goals, ensuring seamless integration and communication.
• Drive Marketing Campaigns: Lead the development and execution of marketing campaigns that generate demand, convert demand and accelerate the sales pipeline.
• Develop and Execute ABM Strategies: Design and implement ABM strategies to target high-value accounts and drive engagement across multiple channels.
• Campaign Optimization: Implement testing and other optimization techniques to enhance campaign performance.
• Set and Monitor KPIs: Establish clear marketing KPIs, track performance, and report on the effectiveness of campaigns. Adjust strategies based on data-driven insights.
• Pipeline Management: Drive the development and management of the marketing pipeline for your assigned segment, ensuring consistent demand flow and high conversion rates.
• Content Creation: Collaborate with content creators to develop engaging and relevant content tailored to the needs of the target audience.
• Campaign Management: Manage timelines, coordination with cross functional teams, resources, and oversee campaign budgets, ensuring efficient allocation of resources to maximize ROI.
• Campaign Reporting: Prepare detailed reports on campaign outcomes, presenting findings and recommendations to senior management.

What we're looking for

• Experience in enterprise SaaS marketing campaign management, with a focus on demand generation and ABM. 
• Proven experience working closely with sales teams to drive aligned marketing efforts.
• Demonstrated ability to develop and execute successful marketing campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and project management skills.
• Proficiency in marketing automation tools and CRM systems (e.g., Salesforce, Marketo) 
• Ability to work independently and manage multiple projects in a fast-paced environment.

Perks and Benefits 

• Private medical and dental
• Monthly wellness and telecommunications reimbursements
• Work from home office equipment stipend
• Professional development stipend
• Flexible hours
• Generous holiday entitlement
• Mental Wellness Employee Assistance Program
• Cycle to Work scheme 
• Employee Referral Program
• Paid quarterly volunteering days and Charity donation matching via our UT Cares Volunteers and Charitable Giving Committee
• Enhanced family leave 
• Employee-led groups to help foster a more inclusive employee experience and build a culture of belonging at UserTesting. Read more here!  

To learn more about our team, culture, and customers, check out our careers page, company blog, and pr