Sr. Brand Manager, Smirnoff

Smirnoff FMBs –SBM Job Description

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Job Description

Smirnoff is the world’s #1 vodka and top selling 6 pack Flavored Malt Beverage (FMB) and this is a fast moving, ever-changing business driven strongly by flavor and lifestyle trends. Diageo is seeking an insightful Senior brand marketer with strategic leadership and marketing functional excellence to lead brand planning and execution for a half billion-dollar business. Based in Manhattan, the Senior Brand Manager will be responsible for developing brand strategies and leading a team to implement marketing plans and product launches that deliver annual operating plans & share growth with a significant annual marketing spend for the malt beverage side of the Smirnoff trademark business.

We’re seeking a Senior Brand Manager to be responsible for business management, creative development and integrated marketing plans.  This Senior Brand Manager role will be a key partner to commercial, finance, media, innovation, CP&A and supply chain.  This role is critical to shaping creative brand strategy, development/execution of a brand platform across the marketing mix and leading the strategy and execution of a robust media plan. This person will play a key role within the organization, driving clarity and passion around the agenda with internal and external partners while helping to set the course for future growth.

Key Outputs / Deliverables

• Partner with US brand leadership in development and execution of integrated creative campaigns
• Partner with US brand leadership to deliver annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan
• Lead in culture brand partnership strategy and execution in partnership with Brands in Culture team (PR/Influencers)
• Lead media/connections planning in collaboration with central media & agency team
• Partner with innovation team to launch new propositions and develop go to market strategy
• Drive agenda for quarterly and bi-annual partner business reviews and monthly commercial team reviews

Experience

• MBA preferred, undergraduate degree or equivalent experience required
• 5-7+ years marketing experience with track record of creating / implementing brand strategies and campaigns with tangible results
• Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
• US experience preferred
• Highly-skilled relationship builder and influencer
• Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs
• Strong commercial skill with ability to enroll and motivate a large, complex sales organization
• Ability to maintain positive outlook amidst challenges and effectively problem-solve and make decisions
• Ability to manage multiple projects effectively, prioritize and drive to action
• Lead PR, culture and influencer / partnerships strategy
• Appreciation of and passion for challenger brand marketing principles and attitude.
• Prior expe