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Humana’s Consumer Insights and Analytics organization is seeking a Digital Marketing Analysis Lead - Customer Engagement to join the team working remote anywhere in the US or Arlington, VA. As the Lead you will be responsible for improving the prioritization, efficiency, and impact of member-facing communications across marketing, operational, and regulatory communications as part of the.

Reporting to the Associate Vice President, Customer Engagement Analysis, you will have an immediate impact on driving efficiency and effectiveness across the delivery of more than $1 billion in annual discretionary, operational, and regulatory communications to Humana’s customers, members, and patients.  You will drive adoption of analytical insights, establish customer and business impact-focused prioritization, and identify new opportunities to improve member and business outcomes; all while minimizing member friction.

Key Role Functions

• Assess business cases of new campaigns and strategies

• Deaverage data to identify segments of opportunity

• Work closely with teams of data scientists to monitor test vs. control performance of campaigns

• Respectfully challenge campaigns / strategies that do not have sufficient business or customer value

• Develop recommendations about which campaigns to scale up or wind down

• Identify bigger picture insights/ thematic opportunities based on observing performance across portfolio of campaigns

• Present analysis and recommendations to senior audiences as part of Measurement Council and Marketing Monthly Business Review

The successful candidate will have demonstrated success in creating and leveraging insights to identify opportunities that strengthen customer relationships to improve retention and drive engagement.  They will demonstrate strong ability to influence key stakeholders, as this person must be comfortable working cross-functionally and collaboratively across Marketing, Enterprise Growth, MarketPoint, Insurance, CenterWell, Digital, IT, Corporate Communications, Risk, Compliance, Legal, and Operations, among other lines of business. Other key elements to success include:

• Strategic & analytic orientation: A proven track record of decision making and problem solving based on analytics. Conceptual thinking skills must be complemented by rigorous analytic marketing skills

• Strong executive communication skills: Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills

• Clear results orientation: display an intense focus on achieving both short- and long-term goals. He/she should be able to drive and execute an agenda in a fluid environment

• Partnership: Work closely with colleagues across Humana including: Marketing, Finance, Legal, Compliance and Operations to drive improvements in profitability, including influencing which efforts to accelerate, and which ones to throttle back on

• Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment

Use your skills to make an impact
 

Required Qualifications

• Bachelor’s degree

• 3+ years of experience in marketing or business analytics

• 2+ consulting experience

• Strong analytic, communications, organization and problem-solving skills which support and enable sound decision making and articulation of strategic priorities

• Demonstrated success translating insight into business and customer impact

• Strong financial and business acumen

• High self-initiative, commitment and follow through

• Excellent interpersonal, negotiation and communication skills and proven ability to work effectively with all organizational levels

• Strong team player, able to build and leverage relationships across the organization

Preferred Qualifications

• Master’s degree

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home