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Want to join a team with a mission to improve and save lives?  

We continually look for motivated and skilled individuals who are interested in supporting our customers – healthcare professionals who use our products to help patients and their communities.

We currently have the following opportunity available - please contact us for more details!

Working hours based in CST/EST TImezones.

Description

Senior Marketing Manager, Customer Solutions will play a critical role in driving preference, recognition, and order/revenue growth in Region America by effectively promoting Elekta’s complete range of products, services, education, and other lifecycle offerings.  The objective is to not only focus on Customer retention, loyalty, and advocacy, but also to seamlessly incorporate these elements into Elekta’s broader narrative, thereby strengthening our overall value proposition.

Responsibilities

• Differentiate Elekta’s Service and Education offerings by creating campaigns, marketing collateral, and sales tools (including ROI models) to grow service revenue across the organization.

• Drive service contract attachment rates, pricing and levels across all business areas through campaign development and training the Sales team.

• Support the Global Service Marketing team in developing the strategy and content for the Elekta Care Community.

• Develop and execute campaigns targeting existing customers to increase retention and drive upsell/cross-sell opportunities.

• Liaise with product and portfolio management to influence the development of life cycle roadmaps; communicate roadmaps to local stakeholders and develop associated marketing and sales strategies.

• Collaborate with the Global Marketing teams to develop proof points and case studies supporting elements of the Elekta Care value proposition (e.g. Intellimax) and integrate into Elekta’s overarching value proposition of Elekta as a strategic partner (quantifying where possible).

• Track and quantify the effectiveness of programs and service penetration rates; collaborate and solicit feedback from the Sales, Sales Support, and Service teams to actively manage and improve performance.

• Cultivate customer advocates and testimonials. This includes coordinating reference site visits, case studies, webinars, whitepapers to promote Elekta successes.

• Collaborate with Compliance, Sales and Product teams on creating reference customer agreements.

• Plan and execute customer-focused events, user groups and workshops to foster peer to peer knowledge sharing.

• Collaborate with Sales Support to design and execute unbundled product sales strategy and supporting campaigns (e.g. accessories, upgrades, third-party).

• Liaise with Service and Sales front-line staff and management to actively monitor, measure, and improve order and revenue performance associated with campaigns developed.

• Support the roll out of new training center offerings and course curriculum; work closely with the Education team to develop a strategic marketing plan.

• Support and implement regional pricing strategies and packages to drive market share and improve overall profitability for the Education portfolio.

• Review and analyze the Voice of Customer, W/L, and other transactional customer surveys as well as broader market reports/surveys to supplement Elekta’s value proposition and highlight areas of improvement.

• Work with regional Sales and Service to capture customer feedback, both positive and constructive, via customer interviews, testimonials, and case studies; conduct root cause analyses on areas of opportunity and help develop and execute strategies to address feedback.

• Provide market intelligence and competitive analysis on Service offerings, both from direct competitors and from best-in-class examples in healthcare and beyond.

• Oversee and direct trade show activities, messaging, and collateral development for regional events and sales support.

• Travel to exhibitions, local and regional meetings, conferences, and sales meetings in Region Americas to represent Elekta.

Qualifications:

• Bachelor’s degree is required; MBA or specialization in marketing is strongly preferred.

• A minimum of 5 years of marketing experience is required; Services marketing and/or Customer marketing experience is strongly preferred.

• Strong oral