Senior Email Marketing Manager

About the Role:

In this role, you will be responsible for developing and executing strategies that engage, nurture, and retain business customers throughout their entire journey—from initial awareness to long-term advocacy.

A core focus of this position involves maintaining best-in-class deliverability standards (achieving 98%+ deliverability rates) through proactive management of email authentication protocols (SPF, DKIM, DMARC), IP warming strategies, and overall sender reputation.

What You'll Be Doing:

• Own end-to-end lifecycle marketing campaigns at scale, leveraging email as a primary channel to move prospects through the sales funnel.

• Design strategic touchpoints throughout the customer journey to increase engagement, accelerate pipeline velocity, and compress time-to-revenue for net-new opportunities.

• Create and manage marketing automation workflows in Hubspot.

• Implement and maintain best practices for email deliverability, including list hygiene, authentication protocols (SPF, DKIM, DMARC), and IP warming strategies, consistently maintaining 98%+ deliverability rate, <2% bounce rate, and 90+ sender reputation scores.

• Leverage data-driven insights to continuously improve campaign performance, email workflows, and automated sequences.

• Prepare regular performance reports for marketing leadership and key stakeholders.

• Build and maintain a knowledge base of technical documentation, proven strategies, and best practices, creating accessible playbooks for the team.

Who You Are:

• 5+ years of experience in a Lifecycle Marketing, Email Marketing or related role.

• Proven ability to drive net-new revenue, primarily through email marketing.

• Hubspot Proficiency.

• Experience managing email programs with 250K+ monthly sends.

• Expert knowledge of email deliverability including authentication, reputation management, list hygiene, maintaining 98%+ delivery rates.

• HTML/CSS Proficiency (for developing responsive emails)

• Advanced Zapier Experience.

Bonus, Bot Not Required:

• Experience supporting account-based sales initiatives within marketing teams.

• 3rd Party Integrations using REST API

• Salesforce Experience

• Marketing Attribution & Modeling

• Data Visualizations

• Cold Email Campaigns

Tools & Software:

• Hubspot Enterprise Platform (Marketing Hub, Sales Hub, Operations Hub & Content Hub)

• ActiveCampaign

• GMass

• Google Analytics

Benefits

• 100% Company Paid Health/Vision/Dental

• 4% 401K Match

• Generous Paid Time Off

• Paid Parental Leave for New Parents

• Comprehensive Relocation Assistance for Non-Local Candidates

About Crisp

Crisp is an incredibly fast-moving, high-growth company (1470%+ growth in 3 years) with a laser focus on delivering the absolute best legal marketing and business coaching services on the market today.

• Crisp Founder and CEO Michael Mogill named EY Entrepreneur Of The Year® 2023

• Named to Inc. 5000 List of Fastest-Growing Private Companies for 7-Years (2024, 2022, 2021, 2020, 2019, 2018, 2017)

• Atlanta’s fastest-growing companies 9 years in a row (2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017, 2016)

• Recognized as Atlanta’s Best Places to Work

• Creators and annual hosts of the Crisp Game Changers Summit, the largest and most ambitious law firm growth conference on Earth

• Published the legal industry’s best-selling marketing book

• Host of the most listened-to podcast in the legal industry

• Featured in Forbes, The Wall Street Journal, TechCrunch, Yahoo, and The Huffington Post

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