Sales & Trade Associate, EME
ILIA, Inc.About the role
The Sales & Trade Associate, EME is a key operational role supporting the execution of commercial and trade strategies across retail and distributor channels in Europe and the Middle East. This position owns the day-to-day coordination of sales administration, product launches, trade marketing, and supply operations — enabling the Sr. Area Manager to focus on strategic growth and key partnerships. The ideal candidate is highly organized, analytically strong, and comfortable working across functions in a fast-paced, high-growth beauty environment.
This position is hybrid and will report on-site (3) days a week and work remote up to (2) days a week.
Key Responsibilities
Sales Administration & Account Coordination
Support the Sr. Area Manager in day-to-day management of retail and distributor accounts across the EME region.
Maintain and update retailer and distributor databases, order forms, registration files, and platform listings (including Sephora EUR).
Coordinate purchase orders, innovation orders, gratis and sampling orders; track order status and liaise with internal teams to ensure timely fulfillment.
Assist in preparing JBPs, commercial agreements, and retailer documentation; maintain organized records of contracts and agreements.
Manage distributor operational requests, including sourcing extra trade materials, samples, and assets.
Product Launch & Trade Marketing Execution
Coordinate administrative aspects of product launches end-to-end: pricing, order forms, timelines, retailer registration files, and asset delivery.
Support execution of trade marketing plans including promotions, GWPs, GWP tracking, advent calendars, boxes, and pouches.
Partner with Marketing to ensure all campaign assets and materials are delivered to retailers and distributors on time.
Organize and manage sample shipments to retailers at launch; track and manage sample, tester, and promotional inventory allocations.
Coordinate field follow-up including gratis push based on supply and demand; support field visits (e.g., Oh My Cream).
Reporting & Business Analysis
Compile and maintain weekly and monthly sales reports (sell-in, sell-out, MOB, forecasts); ensure accuracy of data for business reviews and internal reporting.
Track key KPIs and support performance analysis across retailers and distributors, including trade and promotional action impact on sell-through.
Conduct market and competitive analysis to support commercial decision-making.
Assist with SKU-level forecasting in collaboration with Sales Planning and Supply teams.
Support E&O (excess and obsolete) optimization analysis and inventory reserve visibility.
Inventory & Supply Operations Support
Monitor stock levels by retailer; track and flag out-of-stock (OOS), low stock, and back-in-stock (BIS) situations proactively.
Coordinate with Supply Chain and Logistics teams to ensure smooth product flow and accurate order tracking.
Maintain sampling file tracking and catalogue follow-up including SKU management, warehouse inventory, and return dates.
Support communication with the field and coordination with Marketing during press and sampling pushes.
Cross-Functional Collaboration & Administrative Support
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