Group Product Director, Patient and Nurse Activation Marketing, DARZALEX

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Group Product Director, Patient & Nurse Activation Marketing, DARZALEX, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

The GPD – Patient and Nurse Activation for DARZALEX® plays a vital role in supporting patients/caregivers as they navigate one of the most impactful moments of their lives: the diagnosis and treatment journey related to learning they have Multiple Myeloma.  In addition, this position has responsibility for engaging with oncology nurses, who not only support these patients at critical points in their treatment, but also influence the experience and treatment choice across the full care team.

DARZALEX® remains the most vital asset in our growing hematology portfolio, especially as new indications are approved in combination with novel therapies. This is an exciting opportunity to lead strategy and execution for a groundbreaking brand that continues to transform patient outcomes and redefine the standard of care in Multiple Myeloma.

Key Responsibilities:

• Drive innovative activation and awareness strategies that help the DARZALEX® brand achieve growth goals.

• Lead the Patient and Nurse Strategy for DARZALEX®, including competitive blunting and acceleration of first-line uptake and extended duration.

• Build business cases for strategic investments in nursing: collaborate with steering committees, advisory boards, congresses, advocacy groups, and manage speaker programs and advertising to enhance brand connection and loyalty across the Hematology portfolio.

• Continuously advance core marketing fundamentals—insight generation, segmentation, message and creative development, and impact measurement—for patient and nurse audiences.

• Manage and align with key agency and internal partners to deliver results.

• Lead media planning for both patient and NPP audiences, working closely with the Professional Promotion team to ensure a single voice for the brand across all channels.

• Advance PE.AI models for optimized patient targeting and impactful campaigns.

• Champion AI adoption in HEM, reducing agency costs, speeding content creation, driving faster insights, and enabling a personalized patient experience.

• Collaborate closely with TEC/TAL & Carvykti partners to drive a unified CRM and patient continuity approach for “One HEM.”

• Partner with PECS to elevate patient experience, launching with Darzalex in 1L and building a comprehensive portfolio strategy.

• Advance CAC/CET initiatives to improve operational throughput and efficiency.

• Develop and mentor talent, fostering a high-performing team culture.