Associate Director, Digital Marketing

The Company  
Cover Genius is a Series D insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year. Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.
Our People areBold, Authentic, Purposeful and Inspired
Our People are notPerfect, Traditional, Complacent or Cautious
About the Role
As Associate Director, Digital Marketing organization, you will own developing and delivering marketing campaigns to drive measurable business outcomes for Cover Genius across the full marketing funnel from awareness through lead generation and/or sale.
To succeed in this role, you will have 10+ years of Tech B2B marketing experience, including Brand, Lead Gen and E-commerce.  You will be both creative and analytical, accustomed to driving measurable results, and innovating to provide CG prospects and customers with an amazing experience.
As Associated Director of Digital Marketing, you will work to identify and drive growth opportunities at a target ROI for Cover Genius..  Regular collaboration across all functional areas including but not limited to partnerships, partner services,  solution design, technology, insurance services, integration, and legal will be key to helping you drive valuable business outcomes.

What will your day look like? You will...

• Build and lead a high performing digital marketing organization that drives measurable business results, delivers an incredible prospect and customer experience, and attracts, develops, and inspires world-class marketing professionals.
• Develop, deliver and continuously improve marketing messaging and placement to increase brand awareness, generate leads, and drive sales. 
• Work with the Strategic Partnerships and Partner Services to identify, develop, structure and hand off complex partnership deals that deliver enduring value to the business.
• Maintain partner and prospect information in HubSpot CRM, ensuring all Sales Activities, Deal Metrics, Company and Contact records are up to date and accurate.
• Develop strategic business plans outlining prospect targeting overall positioning, brand messaging and placement, performance metrics,  and marketing CRM and data strategy.
• Contribute to the development, implementation and execution during all stages of the sales  and marketing processes including brand and performance marketing, product design, sales roadmap and strategic discussions.

To help us level up, you'll ideally have:

• 10 or more years of Tech B2B marketing experience, including brand , lead gen, and  e-commerce.
• Proven track-record meeting and exceeding revenue targets and performance driven KPIs. Ability to pivot and change course as necessary to capitalize on market opportunities.  
• A strong knowledge of the digital marketing landscape and experience working with LinkedIn, Google, Facebook and DSPs.
• Demonstrated track record of collaborating with internal/external stakeholders, leading discussions across multiple teams and driving solution based outcomes in a timely manner.
• Exceptional written and verbal communication skills necessary. Comfortable working financial targets and business KPIs
• Bachelor's degree in a relevant field, A postgraduate degree and/or record of academic achievement is also desirable

To be successful, you'll bring:

• First class communication skills, able to present, negotiate and influence at C-level. 
• Strong strategic thinking and problem solving skills; ability to thin