Senior Manager, Brand Creative

About the team

The Brand Story & Creative team brings Zillow’s brand to life through human-centered storytelling. We shape how Zillow shows up in culture through campaigns, video, social, experiential moments, and executive narratives that resonate emotionally and endure beyond a single launch. We operate at the intersection of story craft and operational excellence, translating brand strategy into narratives that feel cohesive, intentional, and unmistakably Zillow.

About the role

We’re looking for a Senior Manager, Brand Creative to lead a small but mighty team of creatives to the next level of greatness. This role has two core focuses: refining and expanding Zillow’s core brand story across all lines of business and audiences, and nurturing the creatives who bring that story to life so they can do the best work of their careers.

This is a very hands-on leadership role. You’ll shape stories with writers and through your own pen, inspire experiential creatives to stay fresh and unexpected, dive deep into shoots and edits with our video team, collaborate with other creative leaders across the company, and partner with senior stakeholders to keep the work strategically grounded and impactful.

You Will Get To:

• Refine and expand Zillow’s core brand story across B2C, B2B, and internal audiences, creating consistency across video, experiential, social, and executive storytelling

• Manage end-to-end storytelling production from intake and objectives to creative development, feedback, and final delivery

• Help stakeholders sharpen briefs and establish disciplined intake and review processes that set work up for success

• Collaborate with Marketing and Corporate Affairs partners to translate themes and strategies into actionable story frameworks and campaigns

• Support executive storytelling with clear narrative arcs, emotional clarity, and strong alignment to company priorities

• Maintain tonal and narrative consistency across lines of business and audience segments

• Lead, develop, and inspire writers, designers, and video creators, setting a high bar for narrative clarity and production quality

• Manage team capacity across multiple projects, bringing calm, decisive leadership in high-visibility, time-sensitive moments and fostering a culture that encourages bravery and growth

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $144,800.00 - $231,200.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $137,500.00 - $219,700.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• An experienced creative leader with 12+ years in an agency, in-house creative studio, production company, or similar environment

• Experienced in directly leading and developing other creatives for at least 2 years, with a track record of elevating the work and the people behind it

• Grounded in a core creative craft - such as writing, art direction, design, or video storytelling - with specific experience in video production and narrative development

• Highly organized, systems-minded, and operationally rigorous, with a history of strong production leadership across complex, multi-stakeholder projects

• Fluent in both story and strategy - able to push for strong briefs, see potential in every project, and clearly connect creative ideas to business goals and outcomes

• Energized by all forms of creativity (design, copy, motion, spatial, sound, and AI) and comfortable operating in a fast-moving, production-focused environment

• A collaborative, low-ego leader who brings clarity, calm, and decisive direction in high-visibility, time-sensitive moments

• Proud of a portfo