Product Marketing Manager - Batesville Software Technology

At Batesville, you will be a part of a dynamic team committed to excellence and innovation. A recognized leader in the death care industry in North America, we are committed to our mission of helping families honor the lives of those they love®. We are currently seeking a Product Marketing Manager to join our team.

Your Role at Batesville:

As a Product Marketing Manager, you will support the creation of our go to market strategy and execute against the product marketing plan related to our Software Technology and Software products to drive awareness, demand, and adoption.  The ideal candidate will have a deep understanding of the software market, customer needs, and the competitive landscape. They will bridge the gap between product management and marketing, translating technical product features into customer benefits and positioning the product for success in the marketplace. This role requires a mix of strategic thinking, technical knowledge, and marketing expertise to ensure the software product’s success in the market.

How You’ll be Rewarded: 

• Batesville is a family. You will be part of a family of highly committed associates who are passionate about our company, committed to our customers and excited about our future.
• Competitive pay
• IMMEDIATE ELIGIBILITY – Comprehensive medical, dental and vision insurance, as well as prescription coverage, short-term disability, Employee Assistance Program (EAP), and more.
• Generous 401K Matching Program
• Paid time off
• Opportunities for development and advancement

What You’ll Do:

• Serve as liaison between technical, customer and business teams to collaborate on product visions and strategies.

• Market Research and Competitive Analysis:
• Conduct ongoing market research to understand customer needs, market trends, and the competitive landscape.
• Use insights from market research to guide product development, marketing strategies, and sales enablement efforts.
• Partner with product management teams creating long term strategies to continuously enhance the product VOC to achieve adoption and revenue targets.

• Go-to-Market Strategy
• Create and execute go-to-market plans for product launches, including target audience identification, competitive analysis, messaging, promotional activities and launch strategies across all internal and external stakeholders.
• Collaborate with cross-functional teams (sales, product management, customer success) to ensure alignment in go-to-market activities.
• Manage marketing budget spend through invoice approvals, payment, and reconciliation.
• Develop and manage customer stories and case studies that showcase the value and success of our software solutions.
• Work with customer success teams to identify satisfied customers who can act as references and participate in marketing activities.
• Represent the company and product at industry events, trade shows, webinars, and conferences.

• Product Positioning and Messaging
  • Develop compelling product positioning and messaging that differentiates our software products and technology solutions portfolio in the market.
  • Collaborate with other internal product teams to ensure alignment of software product position across the brand to maximize value.
  • Translate complex technical product features into clear and customer-centric value propositions.

• Demand Generation and Campaign Development
  • Work with the Marketing Services Team to create and execute marketing campaigns (email, digital, social) that drive awareness and demand for the product.
  • Collaborate with marketing services team to optimize campaigns for lead generation and customer acquisition, monitoring performance and adjusting strategies based on data insights.
  • Monitor and report on the performance of product marketing efforts, including campaign effectiveness, product adoption rates, and market share.
  • Use data-driven insights to refine marketing strategies and improve ROI.

• Sales Enablement
  • Develop sales tools and collateral (presentations, case studies, whitepapers) that support the sales team in effectively communicating the value of the product.
  • Train the sales team on product positioning, market differentiation, and customer pain points to improve the sales pitch.
  • Participate as key member of Marketing leadership team to develop and implement annual business plan including platform strategy, operating expense, and to meet EBITDA goals across the entire Batesville organization.

• Other duties may be assigne