(Senior) Manager VIP & Influencer (m/f/d)
RichemontAbout the role
What moves you makes us.
What we create goes beyond conventional luxury. We make products for people who follow their passions, accomplish things and wish to leave a lasting legacy. And we achieve this because we employ people who are just like that, who let their passions merge with ours. If you would like to become part of this, then apply for the position of
(Senior) Manager VIP & Influencer (m/f/d)
A full-time position at our HQ in Hamburg starting 1st May 2025 - for a fixed period of 16 months
"Montblanc, renowned for its luxury writing instruments, watches, and accessories, is seeking an experienced Senior VIP & Influencer Manager to uphold and enhance our global VIP and influencer strategies during the incumbent’s maternity leave. In this temporary role, you will be responsible for managing high-profile relationships, orchestrating logistics for appearances, handling contract negotiations, delivering impactful campaigns, and ensuring brand consistency and excellence in all VIP and influencer marketing endeavors." Stephanie - Director Brand Relations
Indulge your passion…
1) in Short-Term Strategic Planning
- Oversee and implement Montblanc’s established VIP and influencer marketing strategies, adapting as necessary to meet evolving business needs.
- Maintain momentum on existing programs and recommend adjustments to improve effectiveness during the contract period
2) in VIP & Influencer Relationship Management
- Continue nurturing relationships with key VIPs, celebrities, and influencers, including communication with agents and talent managers.
- Lead contract negotiations with talent representatives, ensuring fair and beneficial partnership terms that align with budget and objectives.
- Evaluate ongoing partnerships to ensure deliverables align with brand objectives, renegotiating contract terms where necessary.
- Manage day-to-day communications, ensuring smooth relationship continuity during the maternity cover period.
3) in Campaign Execution & Coordination
- Lead the rollout of existing campaign plans, ensuring alignment with Montblanc’s brand guidelines and overall marketing objectives.
- Work in close collaboration with cross-functional teams (PR, Marketing, Retail, E-commerce, Events) to ensure seamless campaign integration.
- Oversee content creation schedules, budgets, and approvals to maintain high-quality outputs.
4) in Event Management & VIP Handling
- Coordinate all logistics for VIP appearances incl. travel, accommodation, on-site arrangements, glam and meeting schedules.
- Collaborate with the Events team to deliver luxury experiences that reflect Montblanc’s heritage and craftsmanship.
5) in Licensing & Third Party Coordination
- Manage relationships with third-party licensing partners who also engage influencer, ensuring alignment with Montblanc’s brand standards and strategic objectives.
6) in Performance Tracking & Reporting
- Monitor and measure influencer and VIP campaign performance, focusing on key metrics such as engagement, reach, and ROI.
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