Senior Analyst, Data & Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Summary

We are looking for you - dynamic, best-in-class talent - to join the UM team as a Senior Analyst, Data & Analytics. The Senior Analyst will have responsibility for campaign performance metrics as well as overall business process and network ecosystem data as it relates to defining, designing, and interpreting campaign results. The Senior Analyst will help clients track and measure campaign performances as well as develop reporting and recommendations for optimization. 

Responsibilities

• Regularly present data insights and reports to internal/external teams and stakeholders
• Collect and manipulate multiple sources of data to analyze the state of our clients’ businesses across multiple channels (paid search, display media, website, social media, advertising campaigns, offline media, brand sales and brand equity) ensuring accuracy of the output
• Apply independent, critical thinking and reasoning to data to uncover media and marketing communications opportunities that generate business results
• Coordinate with planning and strategy teams to develop and apply measurement plans, not limited to research
• With Manager, steward career growth of Analysts including performance evaluations and training/development plans
• Develop engaging content for strategic client deliverables, including reporting, competitive, research, capabilities overviews, and media landscape documents
• Accurately evaluate the effectiveness and performance of paid campaign advertising

Required Skills & Experience

• Bachelor’s degree (or related experience) in a field related to mathematics, statistics or marketing/advertising
• Minimum 1-2 years of related experience - media research/analytics within an agency setting preferred
• Passion for working with databases and manipulating numbers to develop marketing insights that advance reporting and client deliverables.
• Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics
• Demonstrated aptitude for working with data and identifying relationships and trends
• Commitment to accuracy and strict QA processes
• Inductive and deductive reasoning skills
• Strong proficiency in Microsoft suite of products particularly PowerPoint and Excel, including knowledge of PivotTables and complex formulae

Desired Skills & Experience