Specialist, Marketing Information Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

In this role, the individual will play a critical part in supporting Marketing Operations through both project and portfolio management. This includes: 

Portfolio & Project Management 

Support planning, execution, and tracking of marketing initiatives. Collaborate with cross-functional teams to align projects with strategic goals and ensure timely delivery. Maintain visibility into project health, resource use, and prioritization. 

 

Tools & Process Expertise 

Master the marketing project lifecycle and work management tools like Adobe Workfront. Use Excel and Power BI to analyze performance, resource allocation, and portfolio health. Drive efficiency and informed decision-making through data. 

 

Portfolio & Project Insights 

Track and report key metrics—request volume, cycle time, resource use, and throughput. Identify trends and opportunities to improve outcomes. Own recurring reports and respond to support requests with a focus on continuous improvement. 

 

Cross-Team Collaboration 

Work with marketing teams to support strategic initiatives. Build relationships to align priorities and resources. Coordinate projects to streamline workflows, monitor progress, and enhance operational efficiency. 

 

What We’re Looking For 

Project & Portfolio Focus Experience managing multiple marketing projects. Skilled in workflow navigation, data analysis, and process optimization. Familiarity with prioritization, resource alignment, and performance tracking. Adobe Workfront experience is a plus. 

Technical Skills Proficient in Excel, Power BI, and work management platforms. Able to build structured plans and dashboards. Open to using AI tools to boost productivity and effectiveness. 

Communication & Detail Orientation Clear communicator with strong attention to detail. Capable of translating data into actionable insights and reporting project status to stakeholders. 

Bonus Experience with report automation, portfolio governance, or agile methods. Degree in business, marketing, or operations is a plus. 

  

This hybrid position is based is in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days. Current Nationwide Remote Associates will also be considered. 

Job Description Summary

Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you!

As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions.

You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer info