Marketing Manager, Patient Services Marketing & Strategy - Parkinson's

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

The US Patient Services Marketing Team leads across multiple brands and therapeutic areas to deliver an unparalleled care model ecosystem that enables the best possible patient treatment experience to help patients achieve their full treatment plan potential.

The Marketing Manager, Patient Services Marketing & Strategy is responsible for collaborating with multiple teams to ensure the successful development and execution of strategies for APS Patient Marketing in Parkinson’s Disease. Strong leadership and ability to collaborate across a complicated matrix are required, working with cross-functional partners in Patient Services, Digital Lab, Co-pay Center of Excellence, Patient Engagement, Patient Services Training, Brand team and other cross-franchise teams, in addition to dedicated to Patient Service functions such as Business Technology Solutions, finance, regulatory, legal, medical, marketing analytics, business insights and creative agencies and Commercial Brand marketing team. This role does not have direct reports but must demonstrate the ability to influence and lead cross-functionally to successfully drive the business. The candidate must be able to operate in a fast-paced environment with high expectations and a customer focus that drives the need for quality deliverables and performance. This individual will report to the Associate Director, Patient Services.

Responsibilities:

• Develop and implement marketing strategic and tactical plans, for JUVMO focused on achieving the brand aligned objectives
• Assist in launch planning and collaborate with business partners to ensure pull-through
• Develop patient experience journeys and then leverage these journeys to develop Patient Services programs to ensure patients have the resources they need to adhere to their doctor-prescribed treatment plan
• Consistently execute multiple marketing initiatives on time
• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, CRM, Digital and Media teams to develop innovative and impactful initiatives and tactics
• Effectively collaborate with leadership and cross functional teams within a highly matrixed organization to support ongoing Care Model development and launch priorities
• Partner with Marketing Business Insights and Analytics (MABI) team to evaluate and report on the effectiveness of campaign strategies through campaign measurement plans, key performance indicator development and formulate recommendations for optimization/scaling across brand
• Effectively track and manage the marketing budget

Qualifications

Talent will be hired at a level commensurate with experience.

• BA/BS required; Master's degree preferred
• 5+ years of marketing experience, HCP and/or consumer, with the ideal candidate having previous Pharma experience, working knowledge of field access teams and marketing experience.
• Reimbursement-related experience in the following areas:
  • Drug acquisition channels
  • Medical and pharmacy benefit design
  • Benefit verification and prior authorization processes
  • Claim submission and denial management.
• Understanding of the principles of brand management, including brand positioning, personality & overall campaign development.
• Apply marketing concepts in the development of marketing plans and programs - including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, etc.
• Previous cross franchise/cross channel marketing experience preferred.
• Launch experience preferred.
• Experience working with and managing multiple external agencies.
• A balance of analytical capability an