Senior Manager of Marketing Insights & CRM Analytics

About flyExclusive:
flyExclusive is one of the nation’s leading private aviation providers, offering Jet Club memberships, Fractional Ownership, MRO, Managed Aircraft, and on-demand charter across a floating fleet of Light, Mid, Super-Mid, and Large-Cabin jets. With a culture built on safety, precision, and hospitality, we deliver exceptional flying experiences with unmatched flexibility and value.

Why flyExclusive?
Join a fast-growing leader in private aviation with a strong brand, ambitious goals, and a high-performing team. We offer a competitive compensation package, travel perks, and the opportunity to shape the future of luxury air travel.

Position Summary:
We’re looking for a data-driven leader to serve as our Senior Manager of Marketing Insights & CRM Analytics, responsible for turning data into strategic insight across our marketing ecosystem. This role will be pivotal in understanding customer behavior, optimizing acquisition and retention strategies, enhancing CRM performance.

Key Responsibilities:

• Marketing Performance Analytics:
  Analyze and report on the performance of marketing channels (paid search, email, social, SEO, referral, and event marketing) against KPIs such as CAC, LTV, ROI, and conversion rates. Identify high-impact opportunities to scale.
• CRM Strategy & Optimization:
  Own the strategy and analytics for HubSpot, including campaign tracking, funnel performance, lead scoring, segmentation, lifecycle workflows, and retention strategies.
• Customer Segmentation & Lifetime Value:
  Develop advanced segmentation models to uncover patterns in customer behavior and value. Leverage insights to personalize messaging, offers, and campaigns by audience.
• Campaign Testing & Conversion Optimization:
  Design and lead A/B tests and multivariate experiments across ads, email, landing pages, and nurture flows to improve engagement and drive sales-qualified leads (SQLs).
• Attribution & Funnel Analysis:
  Build and refine attribution models to understand how prospects move from initial engagement to conversion across touchpoints—especially through digital and direct sales channels.
• Forecasting & Budget Insights:
  Support marketing budget planning and forecasting by analyzing historical performance and predicting return on future campaigns.
• Dashboards & Data Visualization:
  Develop executive-level dashboards and automated reports for real-time performance monitoring using BI tools (e.g., Sprout, Tableau, Power BI).
• Data Integrity & Compliance:
  Maintain data quality, consistency, and accuracy across marketing and CRM systems. Collaborate with IT and RevOps to improve database structure, integrations, and hygiene.
• Market & Competitive Intelligence:
  Research private aviation trends, customer needs, and competitive positioning to inform messaging, pricing, and promotional strategy.
• Cross-Functional Collaboration:
  Work closely with Sales, Revenue Operations, Product, and Member Services to ensure marketing efforts align with business goals and customer lifecycle strategies.
• Events & Marketing Leadership:

Lead and mentor a high-performing team of marketing and event professionals, fostering collaboration, accountability, and innovation.

Skills and Abilities:     

• Being a self-starter who is highly motivated with strong initiative 

• Interpersonal skills with an emphasis on effective communication skills in both oral and written forms 

• Accountability and having hard conversations