System Director of Marketing and Communications

Position Summary: 

The Marketing and Communications System Director is a strategic leader responsible for developing and executing comprehensive marketing and communication plans to promote our key growth initiatives, our services, our people and to generate a strong sense of brand promise to the community and our care team. They work to enhance the organization's reputation by increasing patient engagement, and achieving its strategic goals using modern and innovative tactics. They will collaborate closely with leadership throughout the health system and within the community to identify ways to tell our story that promote a culture of being exceptional. The Marketing and Communications System Director is both relational and analytical allowing them to advise and support the organization as a trusted resource.

Minimum Qualifications:

Required

• Bachelor degree in communications, marketing, journalism or related field.
• Seven (7) years of experience in similar role.
• Five (5) years of experience in a leadership / management role

Preferred

• Master degree in related field.
• Marketing experience in a healthcare system.

Essential Job Functions:

In addition to the essential functions of the job listed below, employees must have on-time completion of all required education as assigned per DNV requirements, Bozeman Health policy, and other registry requirements.

• Strategic Planning & Development:
  • Develop and implement marketing and communication strategies aligned with the organization's overall goals and objectives. 
  • Evaluate market research and analyses to best support the launch of cohesive campaigns to promote strategic growth and volumes. 
  • Create and manage brand guidelines and monitor for consistent brand messaging across all marketing and communication efforts to promote excellence internally and externally.
  • Play an integral role in advising new clinics and service expansion from a marketing perspective.
  • Oversee the development and implementation of marketing campaigns, including advertising, public relations, social media, and digital marketing efforts. 
• Content Creation & Management:
  • Create and oversee a content strategy for patient testimonials, employee stories and ongoing series.
  • Oversee editorial calendar development to ensure consistent and timely content delivery. .
  • Work with multidisciplinary stakeholders to ensure content accuracy, brand alignment, and target audience relevance. 
  • Regularly conduct physical audits of the printed and digital material to identify ways to enhance patient navigation of our physical and digital footprints (i.e. clinic signage, patient education materials, website, telecommunications).
• Media Relations & Public Relations:
  • Oversee the Communications team as it pertains to managing media outlet relationships to ensure positive coverage of the organization.
  • Act as an organizational spokesperson. Establish business agreements to formalize media and sponsorship arrangements that are innovative and positions the health system to be the premier source of health-related information.
  • Develop and execute public relations strategies and personally engage with key community leaders to build and maintain an exceptional public image. 
  • Coach and mentor leadership within the health system to engage in additional community opportunities that will strengthen our relationship with others.
  • Design and oversee an evidence-based crisis communication framework. Manage crisis communication needs and effectively respond to media inquiries and public concerns. 
• Stakeholder Engagement & Communication:
  • Develop and implement strategies to engage with key stakeholders, including patients, physicians, employees, community members, and others. 
  • Build and maintain relationships with external partners, including vendors, agencies, and community organizations. 
  • Manage communication with internal stakeholders, including employees, leadership, and departments. 
  • Identify strategic sponsorship and partnership opportunities that will further our community engagement and a promote a cohort of brand ambassadors in addition to our care team and patients.
• Team Leadership & Management:
  • Lead and manage a team of marketing and communication professionals, including marketing specialists, writers, graphic designers, and public relations specialists. 
  • Oversee the performance and development of team members, providing guidance, training, and mentorship. 
  • Foster a collaborative and productive work environment within the team and across departments. 
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