Support Specialist Go to Market

The Marketing Campaign Planning Specialist is a highly empowered operator who serves as the engine behind Caesars Digital’s go‑to‑market process. This role is intentionally designed for a strong self‑starter—someone who punches above their weight, takes ownership, anticipates needs, and drives forward momentum across complex, fast‑moving campaigns. 

Campaign & GTM Specialist 

• Maintain the centralized GTM calendar across major campaigns, promotions, launches, and state activations. 
• Drive campaign milestones, deadlines, deliverables, and cross functional handoffs with a high level of autonomy. 
• Partner with Channel Leads (Paid Media, Affiliate, SEO, Organic Social, CRM/Lifecycle) to confirm readiness for every campaign. 
• Proactively ensure channel teams have finalized briefs, targeting guidance, final creative, offer details, and audience definitions needed to activate. 
• Identify risks, blockers, and misalignments early—and escalate with recommended solutions. 

 

CrossFunctional Communication & Alignment 

• Serve as the operational connective tissue between Creative, Media, CRM, Product, Analytics, Brand, and Legal. 
• Confidently summarize key campaign details, distill complexity, and ensure the right teams have the right information at the right time. 

• Lead preparation for cross functional campaign meetings, including agendas, action logs, and follow through. 

   

   

Creative Request Management 

• Submit and manage creative requests through The Source and external agencies, ensuring briefs are accurate, complete, and strategically aligned. 
• Track creative progress, manage timelines, follow up on deliverables, and ensure assets move quickly through approval flows. 

• Maintain an organized library of campaign assets, versions, and final deliverables. 

   

   

Operational Excellence & Workflow Stewardship 

• Keep the campaign pipeline organized, ruthlessly prioritized, and transparent to stakeholders. 
• Support improvements to GTM processes, intake forms, templates, and workflows. 
• Maintain documentation including briefs, timelines, deliverables, GTM summaries, and channel activation checklists. 

• Take ownership of ad hoc requests for campaign coordination, GTM documentation, and cross team alignment. 

   

   

Measurement & PostCampaign Support 

• Coordinate with Analytics and Channel Leads to collect post campaign results, insights, and recaps. 
• Maintain a repository of key learnings that inform future GTM planning. 

• Support preparation of campaign readouts by organizing inputs and formatting slides. 

   

   

KEY OUTPUTS 

• Centralized and up to date GTM & campaign calendar 
• Accurate, complete, and timely creative brief submissions 
• Campaign readiness checklists for channel teams 
• Organized status trackers for creative assets and campaign deliverables 
• Documentation for cross functional GTM meetings (agendas, notes, action logs) 
• Post campaign summary inputs for readouts 

• 1+ year experience in marketing coordination, project management, campaign operations, or related field 
• Strong organizational skills with a bias toward structure and process 
• Ability to manage multiple parallel workstreams and tight timelines 
• Excellent communication and detail orientation 
• Familiarity with marketing channels (Paid Media, CRM, Social, etc.) preferred 
• Experience with project management systems, asset management tools, or creative ticketing platforms a plus 
• Online gaming, sports, or entertainment experience a bonus 

 

Additional Requirements:
 

• A proactive, solutionoriented operator who sees around corners 
• Strong collaborator who builds relationships across teams 
• Comfortable working in fastpaced, highly crossfunctional environments 
• Bachelor’s degree preferred but not required 

At Caesars Digital, We Don’t Just Play the Game — We Set the Standard.

As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and