Senior Director of Strategic Development

We are Generac, a leading energy technology company committed to powering a smarter world.

Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.

The Senior Director of Strategy and Business Development will lead enterprise-wide initiatives that accelerate our residential market expansion. This executive role requires a visionary leader with deep expertise in distributed energy resources (DERs), rooftop solar PV, battery storage systems, residential financing models, and market forecasting methodologies. The position will create strategic opportunities to drive partnerships, innovation in financing structures, and establish frameworks to scale residential energy adoption—such as building a Texas-focused, VPP-enabled offering that is competitive in the market and incorporates backup generators as part of an integrated home energy product.

Job Duties:

Business Development and Innovation

• Partnership Development: Negotiate and manage strategic partnerships with residential installers, technology providers, financiers, retail electric providers (REPs), and utilities/aggregators to scale market offerings; collaborate with sales and marketing teams (and partners) to support lead generation and co-marketing programs

• Market Development Strategy: Lead development and execution of comprehensive market entry strategies for residential energy products and services—prioritizing a Texas launch and a VPP-enabled model that is competitive with leading market offerings, including integration of backup generators alongside solar and batteries; develop a comprehensive business plan for Puerto Rico, including market sizing, go-to-market strategy, partnership approach, regulatory considerations, and financial model

• TPO Strategy Development: Design and implement partnerships and third-party ownership models including Power Purchase Agreements (PPAs), Energy-as-a-Service (EaaS), and distributed energy financing structures

• M&A, Investments, and Financial Structuring: Collaborate with corporate development and finance teams to identify, design and execute financing solutions with institutional investors, utilities, and strategic partners

• Risk Management: Develop comprehensive risk assessment frameworks for new programs, including regulatory, technology, and market risks.

Market Intelligence & Strategic Analysis

• Competitive Intelligence: Maintain deep understanding of the Texas/ERCOT residential energy competitive landscape (including traditional solar and battery storage providers as well as VPP-focused providers), regulatory trends, and emerging business models that combine solar, storage, and backup generators

• Market Sizing: Lead comprehensive Total Addressable Market (TAM) and Serviceable Addressable Market (SAM) analysis for business planning and scoping new opportunities

• Technology Road Mapping: Collaborate with R&D and product teams to align technology development with market opportunities and customer needs

• Regulatory Strategy: Work with policy, government affairs and legal teams to shape regulatory engagement strategies and anticipate policy impacts—especially in Texas (ERCOT market rules and relevant state regulatory requirements) to support VPP participation and generator-inclusive residential offerings

Strategic Program Leadership

• Portfolio Management: Oversee a portfolio of strategic programs ensuring alignment with corporate strategy and optimal resource allocation across business units

• Program Governance: Establish and maintain enterprise program management standards, governance frameworks, and performance metrics that drive accountability across matrix organizations

• Executive Reporting: Provide strategic insights and program performance updates to C-suite leadership, board members, and external stakeholders

Cross-Functional Leadership & Matrix Management

• Organizational Alignment: Lead cross-functional teams spanning products, engineering, operations, sales, finance, and legal to deliver integrated strategic initiatives

• Stakeholder Management: Influence senior leadership across multiple business units to secure resources, resolve conflicts, and maintain program momentum

• Change Management: Drive organizational change initiatives required to support new business models and market strategies