Sr. Specialist, Community Engagement & Cultural Insights, NA Brand Marketing - Contract, Remote

Our Team

The North America (NA) Brand Marketing team sits within the North America Marketing team. The NA Brand Marketing team manages partnerships, activations, social media, and brand efforts across both the United States and Canada. Through these efforts, we develop relationships to deliver meaningful content that resonates with the masses and demonstrates VistaPrint’s value. From the simplest social media post to how people take in our highly visible partnerships, we are passionate about bringing a personal touch to the brand and contributing to Vista’s North Star: being the expert design and marketing partner. We’re here to grow and build the VistaPrint brand, reach new audiences, and engage with every NA customer in innovative ways.

What You Will Do

As a key member of the NA Brand Marketing team, the Senior Specialist, Community Engagement & Cultural Insights will drive real-time relevance, cultural resonance, and authentic connections across VistaPrint’s social platforms. This role blends community management and engagement, trend identification and forecasting, and nimble content ideation to ensure VistaPrint shows up meaningfully in the moments that matter to small business owners and modern consumers.

This individual will lead community management and engagement efforts, with a focus on cultivating genuine conversations and relationships, expanding brand presence, and developing platform-specific strategies—particularly on emerging priorities like Reddit. They will stay on the pulse of culture, social trends, and platform shifts, turning insights into creative opportunities that bring the brand to life and drive reach across channels like Instagram, TikTok, and Reddit. 

Community Engagement (40%):

• Contribute to overarching social media strategy and goals through engaging with our existing and target social media community.
• Lead social listening in real-time and also leverage new tools to do so.
• Expand brand presence and relevance on social media through community efforts by interacting with customers across a range of topics, conversations and moments according to brand tone and voice in a timely manner. Facilitate and amplify user-generated content and expert interactions.
• Monitor relevant social conversations and identify moments to engage and involve the VistaPrint brand authentically on key platforms—Instagram, Reddit, and TikTok.
• Ability to represent the Vista brand with confidence and professionalism, and cultivate a community of like-minded customers, small business owners, and brand fans.
• Develop a fresh community engagement strategy for a new priority platform—Reddit.
• Embed VistaPrint as a trusted expert brand in daily user-led conversation. 
  
  

Trend Mining & Forecasting (35%):

• Identify content opportunities through trends, community conversation, and cultural moments. Constantly think of new ways to bring VistaPrint to the front of social moments.
• Stay on top of social media related trends and key platform updates.
• Anticipate future trends based on observations and regular competitor analysis.
• Consistently present new ideas and methods to insert VistaPrint into the cultural conversation.
• Support content strategists through actionable takeaways and next steps. 
  
  

Content Creation (15%):

• Create timely and trend forward content for various priority platforms like TikTok and Instagram.
• Be bold through challenging the status quo and testing new content formats.
• Plan and execute content shoots as needed in partnership with Program Manager.
• Ability to brainstorm creative solutions for near or real-time content opportunities.
• Collaborate with Organic Growth Team (based in Australia) on an ongoing basis to strengthen the team’s ongoing working relationship in an effort to produce top quality content with creatives.
  
  

Reporting & Operations (10%):

• Develop, share, and present recurring trend reports for internal stakeholders based on social media listening.
• Leverage social listening tools to track performance week over week and month over month to determine success rates and ultimately inform how we relentlessly learn and improve.
• Create strong processes to optimize new community engagement workflow. 
  
  

Your Qualifications

At VistaPrint, we are striving to hire individuals that add new ideas and perspectives to our teams and enhance our culture. No matter your background or work experience, we strongly encourage you to apply—even if you feel that you don’t meet the exact requirements or have the same qualifications. You might be a great candidate for this or other opportunities.