Director, Strategy

Job Description:

The purpose of this role is to act as a key driver of the strategic relationship and deliverables for key client(s). This includes articulating business objectives, generating key communication and media insights, uncovering cultural truths, designing media briefs, inspiring creative media solutions, leading media ideation, and developing strategic POVs and go-to-market activations. This role is also instrumental in key agency initiatives including thought leadership POVs, award submissions, and participation in new business efforts.  

Role Responsibilities:  

• Strategically leads day-to-day strategic work for client(s)  

• Stays on the pulse of what is happening in category, culture and media to uncover opportunities that unlock a strategic advantage 

• Guides how audiences will contribute to achieving the overall business goals  

• Translates audience data into meaningful insights that unlock deeper consumer understanding 

• Consistently monitors competitive activity to identify white space and unique ownable opportunities that break category norms 

• Skillfully crafts a compelling strategic narrative that unlocks new opportunities for the brand 

• Architects the comms framework that will guide media planning choices and measurement framework 

• Identify the strategic role media can play in overcoming barriers along the customer journey; partner with teams to apply strategic media principles through planning and activation 

• Leads/facilitates brainstorms and ideation sessions that challenge teams to develop innovative media & comms solutions   

• Closely partners with internal teams as well as media vendors and creative agency to ensure strategy is brought to life and delivers on goals   

• Evaluates communication opportunities and provide sound recommendations as appropriate 

• Contribute to agency thought leadership; provide proactive thought leadership outreach to clients   

• Contribute to the strategic component of new business pitches 

• Proactively seeks out opportunities to make the work better in a collaborative way 

Account Fit: 

• Demonstrates mental agility to keep pace with fast speed of business – priorities change often and person must be able to flex outside their discipline to ensure storytelling is carried through  

• Understanding of category dynamics (tech/gaming/AI) and able to pivot between B2C and B2B priorities 

Qualifications:  

• Bachelor’s Degree 

• 7-9  years in Communications Strategy or Strategic Media Planning, with a proven record of achievement and impact  

• Understanding of multiple communications channels and their role in brand marketing 

• Strong analytic skills – ability to translate data into insights 

• Strategic thinking ability with balanced analytical and creative approach to holistic and tactical media planning  

• Strong storytelling skills and ability to communicate ideas and plans effectively – both verbally and visually  

• Experience managing client relationships and working collaboratively across teams and organizations  

• Commitment to delivering creative media solutions and award winning work  

• Strong presentation and communication skills (both verbal and written)  

• Strong team feedback (direct reports and collaborative team partners) 

• Comfortable participating in business development activities, including agency pitches  

• Experience with syndicated research and social listening tools, for example: GWI, Netbase, Simmons/MRI, Kantar, Mintel 

Addition Information

The annual salary range for this position is $94,000 - $152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:  

• Medical, vision, and dental insurance, 

• Life insurance,  

• Short-term and long-term disability insurance, 

• 401k, 

• Flexible paid time o