Head of NAM Retail, Citigold and Citi Private Client Marketing

We are seeking an exceptionally dynamic and visionary Head of NAM Retail, Citigold and Citi Private Client Marketing to join the Citi Wealth Marketing Leadership Team. This senior executive role is pivotal in leading the overarching marketing strategy and execution for our key high-value client segments across North America, including Everyday Banking, Citi Priority, Citigold, and Citi Private Client. The successful candidate will be instrumental in driving client acquisition, engagement, and loyalty, ensuring brand consistency, and owning the full-funnel marketing strategy in a rapidly evolving High-Net-Worth (HNW) client landscape. This critical position demands unparalleled leadership capability, profound expertise in client acquisition and loyalty strategies, and the ability to foster robust partnerships across regional and global functions to deliver substantial business growth and enhance our differentiated Citi Wealth experience. 

This is a unique opportunity to play a foundational role in shaping the future of Citi Wealth. You will lead critical segments during a period of transformative growth, driving significant impact on our client experiences and business outcomes. You will collaborate with dynamic teams, leverage cutting-edge strategies, and contribute directly to Citi's mission of becoming the world's preeminent banking and wealth management partner. 

Key Responsibilities: 

Strategic Marketing Leadership & P&L Accountability: 

• Develop and lead comprehensive full-funnel marketing strategies and execution plans for all Retail, Citigold, and Citi Private Client segments across North America, driving brand building, client acquisition, Net New Investment Assets (NNIA) growth, and client loyalty. 

• Serve as the primary strategic marketing leadership point of contact, partnering closely with the head of U.S. Retail Banking, Citigold, and Citi Private Client, and the campaign executive team. 

• Manage overall Acquisition Marketing expense and Contra, ensuring campaign CPAs and Contra remain within targets, and oversee the annual plan from both acquisition and customer engagement perspectives. 

Client Lifecycle Management (Acquisition, Engagement, Retention): 

• Lead omni-channel marketing initiatives across Retail, Wealth, and Mortgage, optimizing client acquisition, engagement, and retention encouraging primary banking, broadening product adoption, and driving New Fund Sales (NFS) and investment penetration. 

• Drive marketing support for technical enhancements on key projects (to boost acquisition and optimize client journeys. 

Brand, Content & Product Marketing: 

• Oversee content strategy, client segmentation, product marketing, and the development of advisor toolkits across all covered segments. 

• Ensure brand consistency and differentiated client experiences through compelling offers and products for targeted customer base. 

Performance Measurement & Optimization: 

• Own the measurement of marketing effectiveness and client impact, partnering with analytics teams to develop and maintain critical reporting and insights. 

Governance, Risk & Operational Excellence: 

• Lead the Risk and Control agenda for all marketing activities, ensuring clean campaign delivery, adherence to regulatio