Principal Regional Marketing Leader

Help us change lives

At Exact Sciences, we’re helping change how the world prevents, detects and guides treatment for cancer. We give patients and clinicians the clarity needed to make confident decisions when they matter most. Join our team to find a purpose-driven career, an inclusive culture, and robust benefits to support your life while you’re working to help others.

Position Overview

The Principal Regional Market Leader (PRML) identifies local market opportunities and creates local marketing resources, supporting pull-through of programs aligned with US Marketing strategy and Commercial Growth Priorities. The PRML is aligned to a group of healthcare markets and manages commercial relationships with national and regional Key Opinion Leaders (KOL) and regional Key Organizations (KO) in collaboration with Field Medical and Advocacy. This role partners with Marketing, Field Leadership. and other cross functional teams to create an insight exchange from internal teams and customers to inform marketing strategies and customer solutions to drive growth.

This position will be serving our West Region. Candidates are required to reside within the Central, Mountain or Pacific time zones.

Essential Duties

Include, but are not limited to, the following:

Local Market Partnership and Program Implementation

• Understand each healthcare market’s dynamics (drivers and barriers), competitive entrants, and overall landscape and identify growth initiatives.
• Prioritize high-impact local opportunities and unmet market needs.

• Develop content creation and support execution of local marketing programs aligned to national strategic priorities
• Ensure Medical-Legal-Regulatory (MLR), Compliance, and brand team alignment.
• Use KPIs from marketing analytics or market operations analysts to evaluate program impact.
• Manage relationships with Field, Medical, Legal, and Compliance teams.
• Support budget planning and investment prioritization with local leaders.
   

External Engagement & Strategic Collaboration

KOLs

• Lead commercial relationships with national/regional KOLs and healthcare leaders.
• Champion cross-functional collaborative activity planning within the local market (including Medical, Field Sales, Health Equity, etc.).
• Identify and recruit appropriate KOLs for internal projects to increase peer-to-peer education on cancer screening with the Exact Sciences (EXAS) product portfolio. 
• Attend local and national medical conferences, congresses, and symposiums to meet new KOLs and maintain long-standing relationships.
• Communicate appropriate insights and updates with aligned Medical Science Liaison (MSL) and record in VEEVA.
   

KOs

• Collaborate with Field Sales to build commercial relationships with underpenetrated and high-impact groups like medical societies and community organizations. Strategically align (but tactically separate) with Field Medical in engaging medical societies.
• Drive local strategic collaborations to increase peer-to-peer education on cancer screening with the EXAS product portfolio.
• Execute Regional Product Theaters with approved EXAS speakers at regional conferences and events aligned to the regional marketing budget, brand, and compliance guidelines.
• Identify key opportunities for regional peer-to-peer tailored engagements to drive growth and secure product adoption and adherence.
   

Insight Generation & Strategy Alignment

• Leverage market qualitative and quantitative data (Market SWOTs) to inform national/local strategies and tactics during annual brand planning process.
• Collaborate with HQ Marketing, Senior Directors of Healthcare Markets (SDHMs), and internal partners to synthesize insights.
• Maintain insight exchange across KOLs, field, and marketing to refine strategies.
• Identify marketing opportunities not addressed in national plans.
• Recommend brand optimization tactics based on performance trends.
   

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Administration, Science, or field related to job duties.
• 4+ years of experience in marketing, product marketing, or related field.
• 4+ years of sales or healthcare leadership experience.
• Strong background in strategy development and implementation with KPI measurement.
• Proficiency in leveraging insights to drive process and marketing tactics.
• Proven leadership experience including the ability to, at times, lead without authority.
• Ability to be adaptable and flexible; swift decision-making skills.
• Strong collaboration and team orientation, with experience