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XS
Experiential Marketing Manager, Americas
XsollaUnited Statesfull_timeVerifiedPosted 1 Dec 2023
About the role
As an experienced Global Events Manager you will be working closely with our Global Director of Experiential Marketing and our Regional Marketing Managers to assist with event research, logistics planning, administration and onsite delivery of Xsolla’s series of 85+ global events annually. A large part of the role is logistics-based, such as implementing deliverables of our sponsorship packages at the events that we partner with. In addition to this you will be sourcing international venues and vendors, and obtaining quotes for services for booth build, production, branding, swag and merchandise etc. Experience working on a global level is essential with an understanding of regional nuances and budgets.
As part of the role you will be collaborating with internal teams on the event marketing activities such as social media campaigns, creation of landing pages and email campaign planning and creation of graphics and branding. The role will involve international travel to attend site visits and deliver the events. The ideal candidate will have experience working in the Games, Tech or Software industry and have an in-depth understanding and experience in delivering B2B Conferences, trade shows, networking events and speaking engagements. As this is a global role, some work may need to be done outside traditional business hours. This is an office-based position based out of our Los Angeles, CA or Raleigh, NC office depending on the location of the chosen candidate. Flexible work schedules available.
Xsolla is a global e-commerce organization that services the gaming industry with a robust and powerful set of tools and services. As an innovative leader in game commerce, we continue to solve the inherent complexities of global distribution, marketing, and monetization so our partners can grow their audience, engagement, and revenue.
Sparked by our deep love for gaming’s union of technology and artistry, our product suite operates in more than 200 countries and territories, 20+ languages, and 130 currencies. What hasn’t changed since our launch in 2005 is our conviction that everyone deserves an equal opportunity to play.
As part of the role you will be collaborating with internal teams on the event marketing activities such as social media campaigns, creation of landing pages and email campaign planning and creation of graphics and branding. The role will involve international travel to attend site visits and deliver the events. The ideal candidate will have experience working in the Games, Tech or Software industry and have an in-depth understanding and experience in delivering B2B Conferences, trade shows, networking events and speaking engagements. As this is a global role, some work may need to be done outside traditional business hours. This is an office-based position based out of our Los Angeles, CA or Raleigh, NC office depending on the location of the chosen candidate. Flexible work schedules available.
Xsolla is a global e-commerce organization that services the gaming industry with a robust and powerful set of tools and services. As an innovative leader in game commerce, we continue to solve the inherent complexities of global distribution, marketing, and monetization so our partners can grow their audience, engagement, and revenue.
Sparked by our deep love for gaming’s union of technology and artistry, our product suite operates in more than 200 countries and territories, 20+ languages, and 130 currencies. What hasn’t changed since our launch in 2005 is our conviction that everyone deserves an equal opportunity to play.
RESPONSIBILITIES
- Venue searches in all locations, including negotiating venue hire charges, food and beverage costs and other associated event items.
- Vendor sourcing, comparing costs and negotiating hire charges for event equipment and hire of services, specifically booth production companies, AV companies, event rentals, video and photography, and merchandise producers.
- Updating the event budgets regularly with costs in the correct currency
- Research for the best hotels and prices for the staff attending the events and booking hotel blocks in hour or with our venue and hotel sourcing agency Helsmsbrisco
- Setting up new events on the Xsolla events page, including adding copy about the event, venue information, event logos.
- Setting up and managing networking events on our event registration and marketing platform, Splash
- Working with our integrated marketing manager to create and plan our email marketing campaigns for events. Including drafting copy, adding event information, logos, helping to draft messaging and requesting graphics where required.
- Working with the Social media manager to create and plan social media campaigns for our events. Including drafting copy, adding event information, logos, helping to draft messaging and requesting graphics where required.
- Liaising with event organizers to research new events and review sponsorship options suitable for the company. Confirming sponsorship packages, working with the organizer on all aspects of the planning and delivery of the event to fulfill the deliverables.
- Coordinating speaking sessions with our BD team, product team and creative team to ensure session content is prepared, reviewed and approved in good time for speaking engagements at events.
- Regularly updating the event roadmap tracker with sponsor information received, dates, links to the events.
- Placing Jira ticket requests with our in house creative team and adding detailed information for each item in the brief section along with deadlines.
- Working with our creative team on a regular basis to ensure all event materials are completed, approved and then sent to vendors or event organizers to fulfill.
- Create opportunities to gather, capture and validate new business leads through each event. Ensure leads can be generated if lead scanning is not available at events.
- Liaising with all event vendors before the event to ensure a smooth event set up.
REQUIREMENTS
- 3+ years of experience in a related role
- Excellent communication skills (written and verbal)
- Excellent administration skills and ability to update documents on a regular basis
- Demonstrable expertise in budgeting an
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