Client Relationship and Campaign Marketing Specialist

Company Description

Hastee is an award-winning fintech start-up providing a market-leading financial well-being solution. Our platform allows workers to get paid flexibly at any time of the month, provides money management and budgeting support, and helps them save sustainably. We deliver this in a B2B2C model, selling our solution to major employers, who in turn offer the Hastee app as a corporate benefit to their staff. Our revolutionary technology is designed to improve the productivity of the workforce and in turn, their organizations, and we are proud to have an NPS of 76 and 4.8/5 rating in the Apple Store and Google Play. Unsurprisingly, we’ve already won over 300 amazing clients, including McDonald’s, PayPal, and the NHS, and are now on a fantastic growth journey. Hastee was founded with a socially driven mission and has offices in Barcelona, London, Bogota and Warsaw. We are backed by some of the leading fintech investors and are playing a crucial role in supporting workers affected by the cost-of-living crisis. 

Job Description

As the Client Relationship and Campaign Marketing Specialist at Hastee, you will play a pivotal role in driving the success of our B2B2C revenue model by strategically managing relationships with new and existing clients in both the UK and Spain. You will focus on effective communication strategies, in-app marketing, and client engagement initiatives to achieve key objectives.

• Responsibilities: 

1. B2B2C Communications: 

- Develop and execute comprehensive communication plans for new client launches, ensuring high registration rates. 

- Increase registration rates at existing clients through targeted communication strategies. 

- Collaborate with cross-functional teams to support the launch of new features and products, preparing detailed communication plans. 

2. B2C Communications: 

- Optimize end-user campaigns to increase monthly active users and logins per user. 

- Implement a comprehensive end-user communications plan, including push notifications, emails, in-app messaging, and SMS. 

- Increase referral-generated end-user acquisition by executing targeted referral programs. 

3. Client Relationship Management: 

- Support the Customer Success team with communication requests for existing clients. 

- Support the Onboarding team with strategical communications plans for new clients. 

- Act as a liaison between Hastee and clients in the UK and Spain, ensuring strong relationships and client satisfaction. 

Qualifications

• 2-3 years of work experience in marketing. 

• Bachelor’s degree in Marketing, Business, or related field. 

• Fluency in Spanish and proficiency in English to effectively communicate with clients and stakeholders in the UK and Spain. 

• Proven experience in marketing communications campaigns, client relationship management and in-app marketing. 

• Strong analytical skills to track and measure the success of marketing initiatives. 

• Excellent communication and interpersonal skills. 

• Capability to work effectively both as a team member and independently with confidence.   

• Ability to manage complex tasks and meet deadlines in a fast-paced environment. 

• Understanding of the financial technology industry, earned wage access, or similar sectors is a plus.  

Additional Information

You'll be joining our Marketing team in the Barcelona office on a hybrid basis and reporting directly to our Head of Marketing. We are a young, diverse, and international team of 45 that operates in a fast-paced start-up culture where what really matters is getting things done.  

Our culture:  

• We take pride in and care about the quality of your work  

• The customer comes first and consumer outcomes are key  

• We succeed together and working collaboratively  

• We experiment and innovate to make things better or to find solutions to new obstacles  

• We learn every single day and share this knowledge with others  

Our benefits:  

• Competitive compensation package 

• 23 days holiday per year in addition to all Barcelona public holidays (15 days in 2024) – with the holiday year running 1 January to 31 December 

• 3 extra days holiday to enjoy between New Year’s Day and Three King’s Day (2-4 Jan in 2024) 

• Focus Fridays: start the day early and finish by 3pm to kick off the weekend with friends & family 

• Hybrid Work: Your normal place of work will be split between working from home and our office in Barcelona (Nuclio Venture Builder, Carrer de Mèxic, 17, 4, 08004 Barcelona)  

• Work from anywhere in the wor