Manager, In-Theater Marketing

Company Description

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

​​​​​The Manager, In-Theater Marketing oversees in‑theater marketing initiatives across all Universal Pictures and Focus Features titles. Specifically, managing campaign execution with domestic exhibitors, translating marketing strategy into compelling exhibitor marketing programs, while maintaining strong internal and external relationships.  The role is based in Universal City, California, and reports to the Vice President, In-Theater Marketing.

The position requires strong project management, organizational, presentation, negotiation, and problem‑solving skills, as well as a solid understanding of digital marketing and the exhibitor ecosystem.

While part of the Theatrical Distribution organization, the In-Theater Marketing team partners closely with the broader Universal marketing teams and exhibition partners to deliver innovative in‑theater marketing programs that drive awareness and engagement throughout the theatrical lifecycle.

Essential Responsibilities

• Attend internal marketing meetings and synthesize in‑theater opportunities, key takeaways, and actionable next steps
• Manage multiple in‑theater marketing projects simultaneously, providing clear and consistent status updates to stakeholders
• Lead select in‑theater marketing initiatives for Universal Pictures and Focus Features under the VP of In‑Theatre Marketing
• Build, update, and finalize campaign calendars, tracking documents, reports, and presentations to support project execution
• Execute exhibitor partnerships and in‑theater marketing campaigns aligned with strategic goals, creative direction, and budget
• Maintain strong relationships with exhibition partners; pitch marketing concepts to secure opportunities and confirm programs
• Collaborate cross‑functionally with Creative, Publicity, Brand, International, Digital, and Experiential teams to drive cohesive campaigns
• Develop high‑quality presentations and campaign decks using Keynote and PowerPoint
• Analyze exhibitor post‑campaign reports and box‑office data to inform future strategies and experiential opportunities
• Leverage historical and real‑time data (trailer impressions, CPM analysis, box‑office trends) to guide placement strategies and promotional efforts
• Ensure accuracy in campaign reporting and trailer placement audits
• Identify challenges proactively and develop solutions to maintain timelines and maximize marketing impact
• Track and manage global in‑theater marketing assets, timelines, and initiatives across domestic and international teams
• Oversee cross‑regional workflows and ensure alignment on project status across teams
• Lead cinema partnerships with food and beverage brands and other exhibition‑space partners

Qualifications

• 3 plus years of marketing experience, preferably in the theatrical or in‑theater space
• Advanced Keynote and PowerPoint skills, with extensive experience building decks that support campaigns and storytelling
• Advanced Excel skills and familiarity with analytics platforms such as Google Data Studio, Power BI, and MovieMeasure for campaign performance tracking
• At least 1 year of experience negotiating with internal and external partners for marketing support
• Experience using data visualization tools to present insights clearly to stakeholders
• Proven proje