Director of Digital Marketing

Company Description

BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. BLEND360 is an acclaimed, forward-thinking Data, Digital Marketing, & AI Solutions Company, dedicated to fueling remarkable outcomes for our Fortune 500 clients. Our trajectory is one of continuous expansion, emerging at the crossroads of cutting-edge analytics, data proficiency, technology, and digital marketing excellence. 

Job Description

• Media Buying Strategy: Develop and execute comprehensive media buying strategies that align with the company's goals and target audience, including PPC, display advertising, social media advertising, and other relevant channels.
• Budget Management: Manage and optimize the digital marketing budget to maximize ROI, ensuring efficient allocation of resources across various platforms.
• Campaign Management: Oversee the planning, implementation, and analysis of digital marketing campaigns, ensuring they are aligned with KPIs and objectives.
• Data Analysis: Utilize data analytics tools and platforms to gather insights, measure campaign performance, and make data-driven decisions to optimize marketing strategies.
• Market Research: Stay up-to-date with industry trends, competitors, and emerging technologies to identify new opportunities and best practices.
• Reporting: Prepare regular reports and presentations for senior management, highlighting the impact of digital marketing efforts and recommending improvements.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
• 4+ years of proven experience as a Digital Marketing Director or similar role.
• Strong expertise in media buying, including negotiating and managing media contracts.
• In-depth knowledge of digital marketing channels, including PPC, SEO, SEM, social media advertising, and email marketing.
• Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
• Excellent communication and presentation abilities.
• Creative problem-solving skills and the ability to think strategically.

Additional Information

The starting pay range for this role is $100,000 - $130,00 per year. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual circumstance. BLEND360 also offers a competitive benefits program to meet the health and financial well-being of our team and their families. You can look forward to a range of benefits including medical, dental, vision, 401K, PTO, life insurance, disability coverage, and EAPs.

This role is not eligible for immigration sponsorship
A diverse workforce is a strong workforce to deliver growth at BLEND360 and for our clients, we believe as a Talent Solutions Company, we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history, our growth, and continues to have a profound impact on our success. We are determined to have equality in the workplace, within our team and as an extension of our clients’ team. BLEND360 is an equal opportunity employer