Growth Marketing Sr. Manager

Growth Marketing Sr Manager

Title - Growth Marketing Sr Manager

Reports To - SVP of Marketing

Location - Draper, UT / Park City, UT or Remote

About the role

We’re hiring a Growth Marketing Manager to own experimentation and optimization across the customer lifecycle, in close partnership with our Growth Product Manager and Demand Generation Director. As a key leader in our marketing team, you will be focused on helping accelerate our PLG motion by improving activation, conversion, retention, and expansion.

What you’ll do

Own lifecycle growth experiments

• Design and run experiments across onboarding, activation, retention, and expansion

• Identify friction points in the user journey and propose tests to address them

• Partner with Growth PM to align experiments with product roadmap

Drive free → paid conversion

• Optimize trial, freemium, or PQL flows in collaboration with Product and Sales

• Build and iterate on lifecycle programs (email, in-app coordination, sales assist)

• Improve conversion through messaging, timing, and segmentation — not net-new acquisition

Scale retention and expansion

• Own programs that reduce churn and increase expansion revenue

• Test upsell, cross-sell, and reactivation motions

• Translate product usage signals into targeted growth campaigns

Be the growth analytics partner

• Define success metrics for lifecycle initiatives

• Analyze experiment results and share learnings with stakeholders

• Help leadership understand which growth levers actually work

Collaborate deeply (and clearly)

• Partner with Demand Gen to ensure smooth handoff from acquisition to lifecycle

• Partner with Sales on PQLs, conversion plays, and feedback loops

• Work with RevOps and Data on attribution and measurement

What we’re looking for

Must-haves

• 4–8 years in growth marketing, lifecycle marketing, or product management

• Experience working alongside Product Managers and data teams

• Strong experimentation and analytical skills

• Proven ability to move conversion, retention, or expansion metrics

• Comfort operating in ambiguity at a scaling startup

Nice-to-haves

• Experience in PLG or hybrid GTM models

• Familiarity with Amplitude, Mixpanel, GA, or similar tools

• Experience working with Sales-assisted growth motions

• Prior experience at a Series A–C company

Tools you may have used

• Lifecycle: HubSpot, Braze, Customer.io, Iterable

• Analytics: Amplitude, Mixpanel, GA

• Experimentation: Optimizely, internal A/B frameworks

• CRM: Salesforce

• Data: Looker, Mode, SQL (nice-to-have)

Why this role matters

This role ensures growth doesn’t live only in paid acquisition or the product roadmap. You’ll help the company grow more efficiently, turn usage into revenue, and build the foundation for scale.

About Jump

Jump’s mission is to empower financial advisors and their clients to thrive in the age of AI. Jump’s primary product is an AI assistant helping financial advisors with their client meeting cycle and other workflows. Jump’s product is expanding to include many other advisor workflows, as well as into other finserv verticals.

Jump leads its category in market share, customer satisfaction, and analyst rankings, and has grown rapidly. Jump customers include leading independent broker dealers such as LPL, Osaic, Raymond James, and Cetera, and leading RIAs including Focus Financial, Merit, Savant, Allworth, Sanctuary Wealth, Integrated Partners, and more.

Jump was launched in 2023 by repeat entrepreneurs and is led by a team with backgrounds from Harvard, Stanford, Google, Snowflake, Bill.com, JPMorgan, Fidelity, Bain, Bain Capital Ventures, Auditboard, Nitrogen, and eMoney.

Jump is a Series A company backed by top venture capital firms and industry strategics including Battery, Sorenson,