Director of Business Analysis

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description:

As the Director of Business Analysis for the K-12 Individual team at WorldStrides, you will serve as a strategic leader responsible for shaping data-driven decisions that drive enrollment growth, strengthen retention, and optimize marketing and sales performance. Reporting to our EVP for K-12 Individual Programs as a strategic collaborator, you will partner closely with senior leaders across Marketing, Sales, Finance, and Program Delivery to define priorities, translate insights into strategies, and ensure execution delivers measurable impact.  
 
This role requires not just analytical expertise, but an inquisitive mindset. The ideal candidate is relentlessly curious, actively seeks out answers, and challenges the status quo to uncover better ways of doing business. It is an opportunity to play a pivotal role in accelerating growth in a customer-facing business while modeling the leadership, rigor, and curiosity expected at WorldStrides.

Responsibilities:

Strategic Leadership & Insight Generation 

• Define and lead the business analysis agenda for K-12 Individual Programs. Prioritize the most critical business questions and ensure delivery of actionable insights.  
• Partner with senior leadership to shape growth strategies, enrollment targets, and resource allocation.
• Proactively explore new data sources and emerging trends. Anticipate opportunities or risks and translate them into strategies for marketing and sales.  

Marketing & Sales Analytics  

• Lead the measurement and optimization of direct mail, digital campaigns, and outbound sales performance. 
• Establish ROI frameworks and profitability models to guide investment decisions across marketing and sales channels. 
• Drive segmentation, targeting, and personalization strategies to maximize reach and conversion.   

Executive Storytelling & Influence  

• Create and deliver executive-level materials that tell the story of business performance. Use data, context, and narrative to drive alignment and influence strategic decisions. 
• Act as a trusted advisor to the K-12 Individual leadership team, bringing objectivity, analytical rigor, and a solutions-oriented mindset.   

Execution & Cross-Functional Partnership  

• Oversee the sequencing and execution of key initiatives, ensuring business intent translates into measurable outcomes. 
• Collaborate across IT, Finance, Program Delivery, and Marketing to deliver analytics-enabled solutions and process improvements. 
• Champion the use of data as a strategic asset across the organization.   

People Leadership  

• Lead, mentor, and develop a team of analysts. Build not only analytical and storytelling skills but also a culture of curiosity, continuous questioning, and improvement. 
• Foster an environment where the team feels empowered to challenge assumptions, test hypotheses, and pursue innovative approaches. 
• Actively engage in talent planning and succession efforts to grow future leaders.  

Minimum Qualifications:

• Bachelor’s Degree in Business, Economics, Finance, Marketing Analytics, or another quantitative field.
• 7+ years of experience in business analytics, marketing/sales analytics, or strategy roles.

Preferred Qualifications:

• Master’s Degree in a business or quantitative field (e.g., MBA, Economics, Statistics).  
• Prior experience in management consulting or a strategy leadership role. Proven success in a customer-facing or growth-oriented business is a plus. 
• Experience leading or contributing to cross-functional transformation initiat