Marketing Communications Lead – Petcare

Role Description

The Marketing Communications Lead is a strategic leader and people manager within our fast-growing, diverse business unit. This role is critical to driving the success of marketing initiatives by leading the development and execution of integrated communications strategies that deliver consistent, compelling, and timely messaging across multiple brands, therapeutic areas, programs, and customer segments. The MarCom Lead champions executional excellence and team performance, ensuring all communications align with business objectives, meet deadlines, and adhere to budget. Above all, this role demands a visionary leader who inspires and develops a high-performing communications team while providing strategic, results-driven communications solutions that advance Petcare business goals.

In this capacity, the MarCom Lead will lead and support the Preventatives team by overseeing communications efforts across Petcare.

Key Skills and Competencies

The ideal candidate will demonstrate:

• Leadership and Team Development: Proven experience managing, mentoring, and motivating a team to deliver high-quality communications and achieve business objectives.
• Strategic Thinking: Ability to define and drive forward-looking communications strategies aligned with business goals.
• Integrated Communications Expertise: Deep understanding of the full spectrum of communications disciplines and solutions.
• Innovation and Continuous Improvement: A passion for fostering creativity and driving process improvements.
• Problem-Solving Acumen: Skilled at overcoming challenges with practical, effective solutions.
• Relationship Building: Strength in cultivating collaboration across teams, agencies, and stakeholders.
• Accountability and Execution: Track record of setting clear goals, delegating effectively, and ensuring follow-through.
• Agency and Vendor Management: Experience leading agency partnerships and managing external resources.
• Exceptional Communication: Excellent verbal and written communication skills, with the ability to influence at all organizational levels.
• Marketing Insight: Proven ability to align communications with marketing objectives and business strategies.
• Project and Resource Management: Expertise in managing multiple projects, budgets, and resources efficiently.
• Negotiation and Influence: Strong ability to build consensus, negotiate effectively, and drive alignment.
• Adaptability: Comfortable leading through change in a fast-paced, results-driven environment.

Responsibilities

As the MarCom Lead, you will:

• Lead the planning, development, and execution of segment-specific communications plans and programs that drive business and marketing success.
• Manage, mentor, and develop a high-performing MarCom team focused on delivering strategic and tactical excellence.
• Ensure all communications touchpoints align with segment and brand strategies, maintaining consistent and appropriate messaging across channels and portfolios.
• Provide strategic counsel to Marketing and cross-functional stakeholders to optimize messaging and media mix by customer segment and therapeutic category.
• Oversee day-to-day relationships with communications agencies, ensuring deliverables are on strategy, timely, and meet quality standards.
• Own and enforce the Content Review and Clearance (CRC) approval process, collaborating with regulatory, legal, medical, corporate communications, and Investor Relations teams to secure necessary approvals.
• Partner across Zoetis Petcare Marketing, supporting functions, and agencies to develop and implement impactful marketing communications campaigns.
• Collaborate with the Operations Lead on internal communications strategies and executions.
• Serve as the primary liaison for agencies, trade associations, industry groups, partners, and marketing suppliers.
• Develop and track metrics to measure the effectiveness of MarCom initatives.
• Drive the development and optimal use of the CRM platform to enhance targeting, prioritize opportunities, and identify risks.
• Optimize resource allocation, including promotional budgets and team capabilities, to maximize revenue and profitability.
• Facilitate cross-functional collaboration to develop and implement communications strategies that fuel growth.
• Foster a culture of continuous improvement, innovation, and accountability within the MarCom team.
• Share best practices and provide constructive feedback across Zoetis teams.
• Represent the MarCom team in various internal and external forums as needed.

Desired Perceptions

Upon establishing themselves