Associate Director Marketing, HCP Medical Evaluation
Teva PharmaceuticalsAbout the role
We Are Teva
Our Team, Your Impact
This position is responsible for developing and implementing HCP medical education strategies for CNS (Movement Disorder / Tourette Syndrome / Bipolar / Schizophrenia) brand at Teva. The position will ensure educational needs are being identified, addressed, and appropriately prioritized for this brand and across the portfolio. The individual in this role will leverage their expert understanding of medical education initiatives in CNS and ensure those initiatives are responsive to changes in the external environment and reflect current best practices. Success in the role will require a high degree of partnership with the brand HCP leads, the cross functional marketing team, and the broader Innovative Medicines (IM) business.
How You’ll Spend Your Day
All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.
⦁ Lead the development, execution, and evaluation of medical education (ME) programs, including peer-to-peer education, continuing medical education (CME) initiatives, and live events.
⦁ Execute initiatives focused on healthcare providers (HCP’s) including Psychiatrists, Neurologists, nurse practitioners (NPs), physician assistant (PAs), and primary care.
⦁ Identify health care provider (HCP) needs and preferred methods of engagement.
⦁ Manage medical education budget, ensuring resources are being allocated based on strategy.
⦁ Ensure all medical education initiatives are being delivered in a compliant fashion and with adherence to industry guidelines and Teva policies.
⦁ Build and execute portfolio-wide plans in conjunction with other marketing disciplines, including KOL Engagement/Congress Planning and Thought Leader Liaison (TLL) teams, including a specific focus on brand-related content for congresses/conventions focused on movement disorders and acting as the liaison to Speakers.
⦁ Partner with and drive the effectiveness engagements with medical education agencies.
⦁ Collaborate with cross-functional partners (e.g., Medical Affairs) to drive performance.
⦁ Build and maintain an in-depth understanding of the external market and new approaches to effective medical education work.
⦁ Support annual planning with brand leads.
⦁ Manage the promotional approval process of medical education materials.
⦁ Align organizationally and individually with internal and external codes of conduct.
Your Skills and Experience
Any equivalent combination of education, training and/or experience that fulfills the requirements of the position will be considered.
Education/Certification/Experience:
⦁ Bachelor’s degree required; Master’s degree preferred
⦁ A minimum of 7 years of pharmaceutical industry experience required
⦁ A minimum of 2 years of pharmaceutical medical education experience or equivalent required
⦁ Experience in CNS (Movement Disorders / Tourette Syndrome / Bipolar / Schizophrenia) areas preferred
Skills/Knowledge/Abilities:
⦁ Strong pharmaceutical industry and therapeutic area business acumen.
⦁ Able to draw insights from variety of sources, understand market and competition. Compiles relevant data from appropriate sources and performs analysis for the department.
⦁ Synthesizes complex and diverse information, recognizes trends and/or interrelationships.
⦁ Ability to meet objectives and deadlines, promote efficiency and effectiveness, and incorporate improvements and program return on investment (ROI).
⦁ Project management experience and the ability to manage and coordinate projects with multiple internal stakeholders and vendors.
⦁ Excellent verbal, written, organization and interpersonal skills required.
⦁ Versed in MS Office tools including Word, PowerPoint, Excel and Outlook.
TRAVEL REQUIREMENTS
Approximately 30% domestic travel throughout the US.
PHYSICAL REQUIREMENTS:
Occasional:
⦁ Sitting for extended periods of time at works
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