CRM Strategy Manager

Overview

BioPharm Communications is a leading medical communications and marketing firm that specializes in the development and multi-channel deployment of proprietary promotional medical education programs, along with targeted marketing solutions. BioPharm’s programs are developed to address specific healthcare marketing opportunities and challenges.

 

We are healthcare connectors. We communicate to healthcare providers about the value of life-changing therapies. In turn, we inform and impact patient treatment decisions, helping patients live longer, fuller lives. We do this through the development and delivery of data-driven, multichannel marketing (MCM) campaigns. This helps our clients connect with healthcare professionals. And it helps healthcare professionals connect with their patients.

 

Status: Full-TimeLocation: New Hope, PA

Job Description- 

The CRM Manager, Marketing Strategy is a key position within BioPharm’s CRM department and Marketing Strategy team. This role is responsible for leading the metrics and reporting process and serving as CRM’s main point of contact on internal and external communications for assigned pharmaceutical omnichannel marketing campaigns. The CRM Manager, Marketing Strategy will need to understand a campaign’s strategic objectives and align them to program deliverables and KPIs. In this capacity, the role will be responsible for tracking performance goals and recommending optimizations. The ideal candidate will be comfortable working in a fast-paced team environment and will work closely with their counterparts on the CRM Marketing Operations team to ensure that all program goals are met. The candidate will also manage and prioritize strategy focused initiatives for the department, while maintaining key working relationships cross functionally in order to do so. Attention to detail, organization, tech savvy, strong verbal and email communication, proactive follow-up, and maintaining a customer-focused attitude throughout all responsibilities are essential skills for this role.

Job Responsibilities• Act as the CRM department’s internal and external point-of-contact, owning all communications with the Account & Client Solutions and external Client teams.• Own metrics reporting, insights and optimization process including data requests, data analysis, deck development and internal/external presentation of metrics• Align program goals and objectives to KPIs throughout deployment design and reporting setup• Coordinate campaign setup and management with CRM Operations Team to ensure that metrics reflect all KPI(s) and key data breakdowns (Segment, Trigger, Creative, etc.). This includes:• Managing overview documents, aligning on campaign KPIs• Target List acquisition and segmentation• ETL, FIA and Data Agreement Coordination with external partners• Monitor campaign performance via metrics and coordinate optimizations with Operations and/or Media Marketing Manager, as needed• Support Client Solutions and Account teams as it relates to CRM metrics, QBR requests and ad hoc analyses• Drive initiatives to improve campaign performance across technology platforms• Partner with Operations, Creative, Omnichannel Strategy and Data & Analytics teams to plan, test, optimize, and grow new marketing capabilities • Additional responsibilities as required CRM Core Competencies Confidential - Not for Public Consumption or Distribution• Customer Focus• Attention to Detail• Ensure Accountability• Communicates Effectively• Manages Complexity• Tech Savvy

Basic Qualifications - 

• 2+ years of professional non-internship marketing experience• University degree with relevant major (Marketing, Business, Communications, etc.) • Demonstrate strong skills in Microsoft Office, especially Excel and PowerPoint• Experience designing, managing and reporting on cross-functional marketing programs • Experience using data and metrics to measure impact and determine campaign optimizations• Demonstrate very strong communication skills both in-person as well as via phone/E-mail • Confident, polished demeanor; experience with presenting information to other teams• Meticulous, detail-oriented nature; high level of organization and schedule/time management • Ability to manage a large quantity of projects concurrently without dropping the ball • Passion to work in a fast-paced, data-driven team environment • Curiosity to ask questions and learn more through data-driven analyses • Collaborative approach to working with both internal and external teams • Ability to thrive both independently and with teams, a true self-starter• Ability to effectively prioritize and execute tasks in a high-pressure environment.

Preferred Qualifications -

• Healthcare and/or pharmaceutical experience a plus but not required• Experience with CRM/Email marketing software, e.g., Salesforce Marketing Cloud, HubSpot, Campai