Measurement & Insights Senior Manager

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Position Overview

We are seeking a Measurement & Insights Senior Manager, Yahoo Ads to join our team and play a critical role in supporting our direct sales force to drive revenue and growth. In this role, you will work to build and scale advanced measurement adoption by working with Yahoo Ads sellers and clients. You will influence executive business stakeholders and cross-functional teams to build and deliver the go-to-market plan for advanced measurement. 

Additionally, you will assess the needs, opportunities, and gaps our clients experience, equip sellers with the knowledge, resources, market insights and tools needed to drive success and adoption, and work to develop case studies that complement our go-to-market positioning and client vertical narratives for Yahoo Ads’ suite of products. 

A strong analytical background, communication and problem-solving skills, plus a solid understanding of digital advertising are essential.

Key Responsibilities: 

• Develop and maintain a comprehensive research menu of custom measurement solutions (including but not limited to MMM, Incrementality, User Lift, Viewability, Store Visits, Brand Lift, Cross-Media Reach, and other tailored research offerings) that align with client needs and business outcomes

• Develop and manage relationships with external research providers to ensure seamless execution and integration of solutions that support client objectives

• Partner with cross-functional stakeholders to drive research adoption, execution and ensure alignment with strategic business goals

• Continuously monitor and analyze the effectiveness of measurement strategies and research solutions, providing actionable insights to improve performance

• Analyze diverse datasets & distill findings into actionable insights; communicate results via compelling visuals, presentations, and case studies

Qualifications:

• 8+ years experience with marketing measurement and attribution techniques (offline measurement, MMM, MTA, attribution)

• 8+ years of client-facing experience, with a track record of influencing executive-level clients, managers, and sellers

• Knowledge of databases, automation techniques (e.g. dashboards, automating custom reports, materializing tables)

• Ability to analyze datasets and distill them into actionable insights that are presented in a logical and compelling story

• Excellent communication skills to address complex and often technical solutions, to translate for agency partners and clients

• Exceptional project management skills, particularly managing complex projects with stakeholders across multiple functions

#LI-BD2

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yah