Senior Marketing Manager

Company Description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge.  We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

We have an exciting opportunity to join our Americas Marketing Team as a Senior Marketing Manager. Expertly leading on Planning B2C for the Americas region, this role will be responsible for the Researcher Regional Marketing team, developing and implementing marketing strategies for the Americas region. They are expected to identify customer needs in this region and ensure marketing and customer engagement strategies support growth, working in close partnership with specialist marketing teams. They lead the Regional Marketing Manager campaign planners to ensure campaign briefs delivered to the specialist marketing functions clearly articulate outcomes and business drivers to support development and growth in their region. 

What you will be doing: 

• Lead a team of Regional Marketing Managers to define and implement region-specific marketing plans for B2C Researcher audiences in the Americas.
• Align marketing activities to achieve journal article submissions and revenue targets within the region.  
• Build out meaningful OKRs with quarterly objectives and monitor progress toward achieving key results. 
• Support Regional Marketing Managers to develop campaign strategies, including testing, for digital marketing and CRM teams who then execute and optimize campaigns.
• Track and monitor marketing campaign performance using insights from the performance team, thinking in an agile way to pivot and change plans accordingly. 
• Prepare and present regional reports for quarterly update meetings. 
• Develop and support the team in the implementation of the regional marketing strategy to drive growth for the specific segment of focus. 
• Ensure go-to-market strategies are in place, considering regional distinctions, for successful launch. 
• Maintain collaborative working relationships with Digital Marketing, CRM & Propositions team to ensure regional work is executed in a timely manner to support growth ambitions. 
• Coach, mentor and train team members, driving a best-in-class regional marketing team. 
• Ensure key stakeholders across the business understand the team’s regional marketing plans as well as regional marketplace considerations, customers, and competitors, and how insights from each help to inform the plan.
• Accountable for managing own learning, taking responsibility to identify and develop skills gaps. 

Qualifications

What we are looking for: 

• Familiarity with academic publishing with at least some previous journal marketing experience required
• Ability to gather and analyze data to ensure an evidence-based, strategic regional marketing strategy is in place. 
• Ability to motivate others, successfully work across teams and functions, and manage marketing resources to achieve maximum impact. 
• Excellent communication and presentation skills. 
• Results-oriented and independent marketer who can think outside the box, and who takes initiative to achieve results. 
• Flexible and adaptable with the ability to influence and work in a matrixed environment.  
• Self-driven ensuring strategies are successfully implemented to achieve long-term sustainable results. 
• Always looking for process and workflow improvements to support operational efficiency. 

Additional Information

What we offer in return: 

• Annual salary of $95000 - $105000 commensurate to experience 
• An excellent work/life balance with a fantastic, flexible workin