Assistant Sales & Marketing Manager - The Retreat Boone

Job Description

Assistant Sales & Marketing Manager

The Assistant Sales & Marketing is responsible for effectively marketing the community to maximize pre-leasing efforts prior to delivery. This role will provide guidance to the leasing staff as they walk prospective residents through the leasing process, direct marketing events, and assist the Sales & Marketing Manager as needed. You must be able to communicate and manage your time effectively.

Reports to: Sales & Marketing Manager

Indirect Reports: Sales & Marketing Assistant, Leasing Ambassadors

Duties/Responsibilities: The duties listed below are an outline of the Assistant Sales & Marketing Manager’s responsibilities and should not be considered an all-inclusive list. As the needs of the organization change, these duties may be modified as needed.

Leasing & Marketing

• Conduct all tasks necessary to close the sale in accordance with LEASE training guidelines including:
  • Generate new leads.
  • Complete guest cards.
  • Schedule & conduct model unit tours.
  • Lead follow-up.
• Review all applications, guarantor forms, and Housing Contracts.
• Prepare market surveys, Velocity reports, and marketing plans as needed.
• Participate in weekly Asset Management & New Development calls.
• Maintain relationships with university partners and participate in on-campus marketing events.
• Develop and execute new strategies and programs designed to meet pre-leasing goals.
• Promote the community via social media platforms and email/text campaigns utilizing the Property Management Software.
• Ensure an adequate stock of collateral and promotional items are available.
• Understand the Housing Contract and all related addendums and be able to clearly communicate to prospects and guarantors.

Leasing Office Operations

• Review daily opening and closing checklists, including model & tour route inspections, to ensure completion. 
• Attend and contribute to Landmark Lineup and required staff meetings.
• Ensure confidentiality of client, resident, and company information.

• Ensure all data is accurately entered in Entrata and daily follow-up is completed.
• Ensure leasing staff complies with corporate procedures and government laws on Fair Housing.
• Participate in all Move-in related activities including but not limited to:
  • Unit Placement Assignments
  • Unit inspections
  • Unit make-readies including but not limited to cleaning, painting, & furniture placement
  • Additional tasks as assigned by Sales & Marketing Manager
  • Assist Operations Team with Move-in Day as needed
• Maintain effective communication with prospective residents and guarantors.
• Assist in resolving future resident issues/conflicts and escalate to the Sales & Marketing Manager as needed.

Financial Management

• Plan and execute on-campus marketing activities within the confines of the marketing budget.
• Make purchases for the property & provide documentation/receipts as needed.
• Assist in collecting application fees, security deposits, and other income as needed.

Team Management

• Understand LEASE training guidelines and marketing best practices and train the leasing staff accordingly.
• Identify individual development needs of the leasing staff and provide coaching opportunities to improve their knowledge and skills.
• Conduct weekly or bi-weekly leasing staff meetings.
• Recruit and interview applicants to fill vacant leasing staff positions.
• Prepare and manage leasing staff schedules.

Education & Experience

• High School diploma or equivalent required.
• Bachelor’s degree preferred.
• 2 years’ leasing experience in the student housing industry preferred.
• New Development/Lease-Up experience preferred.

Preferred Knowledge, Skills, & Abilities

• Most possess strong organization and communication skills.
• Must possess strong leadership and problem-solving skills.
• Must be reliable, responsible, and dependable.
• Proficient in Microsoft Office Suite or related software.
• Entrata experience preferred

Work Environment

• The work environment characteristics described herein are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.