Women's Health Specialist - Capital Region
BDAbout the role
Job Description Summary
We are seeking a Women’s Health Specialist (WHS), who is responsible for calling on OB/GYN physicians, Family & General Practitioners, Laboratory Outreach Coordinators & their respective sales teams, Physician Office Labs (POL), and Local Distribution Channel Partners as defined by a targeted accounts plan. The WHS will provide the assigned targeted accounts with complete and accurate information pertaining to the assigned BD product lines in a manner that will increase our overall portfolio growth. In addition to physician office sales, the WHS will effectively collaborate with their local distribution channel partners to target new instrument sales within their Physician Office Labs (POLs). The role will require an effective ability to utilize business to business skills in partnering with customers and distributors.The WHS will work in partnership with the molecular diagnostic consultant (MDC) and to fully develop and implement regional and strategic account sales plans involving multiple stakeholders and buyers in the laboratory adoption of assigned product portfolio. The associate will utilize the entire BD (POD) selling team consisting of the Account Executive (AE), Molecular Diagnostic Consultant (MDC), Molecular Application Specialist (MAS), and Field Service Engineers (FSE). Responsible for sales, sales forecasting, marketing feedback, best practices development, ongoing training and development, reference site development, and customer satisfaction relative to sales activities.
Job Description
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Primary responsibilities include:
Communicate BD’s long term strategic direction to the customer and demonstrate the value proposition of the Diagnostic product portfolio to be consistent with the needs of the customer.
Learn and become competent in BD’s women’s health and molecular offering to serve as a an expert to drive demand within the designated physician market.
Works closely with the Local BD POD structure in the region to identify and close new accounts, attain, or exceed the overall sales plan for the designated platform of products within the WHS territory.
Develops and implements a regional and strategic account sales plan involving multiple stakeholders and buyers in the hospital / laboratory adoption of designated products and platforms.
Calls on prospective customers, create demand, communicate medical, clinical, and patient outcome benefits, deliver product information and demonstrations, and prepare economic models / proposals and quotes within company guidelines.
Develops and implements sales and marketing plans, including customer profiling, targeting and call schedules, to ensure achievement of all sales objectives
Demonstrates the ability to work cooperatively with all BD personnel as a member of the POD structure to achieve regional objectives through the communication of successful tactics and recommendations for continuous improvements in procedures, strategies, and specific processes.
Works with key support staff and other technical support team members, to develop and implement key account evaluation plans and to update colleagues on a regular basis.
Generates leads and sales by participating in state, regional, and national meetings as directed by Sales Management.
Participates on cross-functional product launch teams. Work closely with the other IDS sales team members and Marketing Product Managers to gather best practice and centers of excellence data.
Actively participates in all training sessions and demonstrate proficiency by testing or other means as assigned at session completion.
Manages administrative duties as assigned: monitoring expenses to budget (free goods / samples), timely administrative and call reporting, funnel, and competitive data entries, use and maintenance of Company assets and adhering to OHSA and Universal Lab precautions, as applicable, and all consistent with BD Company policy.
Minimum qualifications include:
BA/BS required; Life Sciences or Biological
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