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Sr Director - Marketing Operations (Memphis, TN or Remote in USA)

St. Jude Children's Research Hospital
NEO - Tamer Rashid Building OA, United States, United StatesRemotefull_timeVerifiedPosted 14 Jan 2025

About the role

At ALSAC you do more than make a living; you make a difference.

We like people who are different…because we’re different, too. As one of the world’s most iconic and respected nonprofits, we know what it’s like to stand out. That’s why we’re looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.®

Job Description

The Sr. Director of Marketing Operations leads our Marketing Technology, Marketing Workflow and Project Management team. This senior leadership role is crucial for optimizing our marketing processes and ensuring efficient work throughput across multiple marketing disciplines. Works in collaboration with Marketing Leaders and Development leaders to support ALSAC’s fundraising and brand awareness objectives. The ideal candidate will work closely with the Vice President of Marketing, providing strategic recommendations for improvements and optimizations.

ESSENTIAL JOB FUNCTIONS

1. Team Leadership and Management:

  • Coach, counsel, and write performance appraisals for direct reports.
  • Perform managerial and administrative duties related to areas of responsibility.
  • Lead a team of professionals with expertise in:
    • Analytics & Insights
    • Marketing Operations Technologies
    • Workflow Delivery
    • Project Management

2. Marketing Technology Oversight:

  • Lead and manage the Marketing Technology team, ensuring effective use of marketing tools and platforms.
  • Provide strategic direction and guidance on technology tool selection, implementation, and administration.
  • Collaborate closely with ITS leadership on all marketing operations technology solutions.

3. Cross-Disciplinary Collaboration:

  • Collaborate extensively with other marketing and communications disciplines to ensure coordination and positive results.
  • Lead annual planning across Marketing Planning team ensuring quarterly planning sessions are held and prioritized work is communicated to Marketing leadership and Development stakeholders appropriately

4. Workflow and Project Management:

  • Oversee the Marketing Workflow, Traffic, and Project Management team to streamline processes and enhance productivity.
  • Provide strategic direction and guidance to streamline the delivery of creative and marketing campaigns, audience plans, and other initiatives.

5. Process Optimization:

  • Oversee the development and implementation of strategies to optimize marketing processes and work throughput.
  • Directs the development and implementation of processes, tools, metrics, initiatives, infrastructure and technology that will support and improve the work throughput of the Marketing function.
  • Establishes and enforces policies and procedures that will improve the overall operation and effectiveness of the organization. Utilizes strong problems skills to effectively address any issue in collaboration with others in appropriate style.

6. Data Analysis, Monitoring and Reporting:

  • Analyze data to identify areas for improvement and make data-driven recommendations regarding prioritization and resource assignments.
  • Monitor and report on the performance of marketing operations, using insights to refine strategies and tactics.
  • Provide strategic direction and guidance on campaign and operational analytics and insights.
  • Drive analytical evaluation of key metrics and apply them to decision-making.

7. Strategic Leadership:

  • Serve as a senior leader to the Vice President of Marketing, providing strategic guidance and support.
  • Serves as a senior level project manager for key ALSAC VIP initiatives.

8. Industry Trends and Best Practices:

  • Stays current with industry trends and best practices to maintain a competitive edge in marketing technology and operations.
  • Requires thorough knowledge of marketing project management, marketing operations, business operations, and general management methods within marketing and/or creative agencies.
  • The candidate must be able to speak and write clearly for internal

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Company

St. Jude Children's Research Hospital

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