Senior Manager, Campaign Operations

Team Name:

Job Title:

Senior Manager, Campaign Operations

Requisition ID:

R026133

Job Description:

Job Title: Senior Manager, Campaign Operations
Reporting To: Senior Director, Campaign Operations
Department: Marketing
Location: Irvine, CA (Hybrid)

Your Platform
Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will support the release and growth of beloved Blizzard Titles: World of Warcraft®, Overwatch®, Diablo®, and other unannounced titles, that will captivate players globally.

Your Mission
As a Senior Manager of Campaign Operations, you will play a pivotal role in helping to shape and scale a brand-new team responsible for delivering operational excellence across Blizzard’s highest priority marketing campaigns. You’ll help create the operational foundation that elevates Blizzard to execute bold, global campaigns with speed, clarity, and confidence, while driving continuous improvement at every step.

This is a hands-on, highly collaborative role, focused on building and supporting the systems, forums, predictable delivery rhythms, governance models, and best-in-class tooling, that bring cross-functional teams together - on time, on message, and on track. You will be part of the operational backbone for how campaigns are run across all franchises, with a focus on execution, accountability, and visibility.

Important context: The Campaign Operations team launched in July 2025. We’re still in discovery mode - actively building our ways of working from the ground up. We need operational support to plug immediate gaps while we stand up the foundations for the future. This role is critical to ensuring momentum and structure during a pivotal ramp-up period.

Responsibilities
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities.

Campaign Rhythm & Governance:
● Fill a variety of gaps to keep us moving - stepping in where support is most critical across teams
● Work with Operations Specialist to manage the P2P process (management of: vendors, contracts, POs, invoices, budget trackers, Finance, Legal) and manage implementing process improvements and smart solutions 1
● Maintain a campaign operations rhythm with clear templates, inputs, and coordination across multiple functions
● Consolidate cross-functional inputs into clear, executive-ready summaries
● Step in to facilitate forums independently when needed
● Map meetings across the org to flag duplication, deck creation congestion, or misaligned cadences
● Ensure calendar clarity across campaign milestones and comms beats; look for automations from other calendars
● Partner with the Director to scale campaign alignment forums across future initiatives
● Identify and document best practices, proposing quick wins and opportunities for scaling Campaign Operations excellence
● Assist with special projects or cross-functional priorities as assigned by the Director

Tooling & Artefacts:
● Support rollout of new tools (e.g. Opal) and standardized workflows across campaign teams
● Develop and maintain best in class artefacts including the shared campaign calendar, templates, and file governance - always looking for ways to standardize and streamline
● Serve as the connective tissue between Marketing, other Blizzard teams, and external partners
● Build playbooks that allow franchise teams to run campaign planning consistently
● Look for what can be standardized across franchises and functions - and help us get there

Player Profile
Minimum Requirements:

● MUST have Marketing experience
● 10+ years experience in Campaign Operations, Business Operations, or Program/Project Management in games/tech/entertainment
● Proven experience in operational design including building documentation and governance that scales
● Experience rolling out new tooling or changes org-wide
● Strong change management, facilitation, prioritization, and executive communication skills
● Strong planning and execution orientation - proactive, structured, attention to detail, and follow-through focused
● Brings a problem-solving mindset, but is also comfortable doing the “admin” - sometimes the work is just about making it run smoothly
● Comfortable operating in ambiguous environments, shifting priorities and scope, and balancing speed with structure
● Ability to quickly understand cross-functional needs and ensure clarity through well-crafted ope