Vice President of Sales, Hardware

Overview

At Benjamin Moore, we empower our team members to achieve their goals and make a positive impact in our communities. We offer a rewarding and inspiring work environment that fosters creativity, collaboration, and a strong sense of camaraderie. Our culture of excellence and transparency encourages our colleagues to bring their authentic selves and unique perspectives/ideas every day. With 140 years of rich history behind our brand, we know that our people are the driving force behind our success. We believe in investing in our colleagues by offering work-life balance, competitive/ benefits, ongoing learning/continuing education, and skill development. Through a positive and engaging workplace, we facilitate growth, development, and fulfillment for all.  

 

Join us and be a part of a brand that inspires creativity, innovation, and passion in support of locally-owned stores around the world.

 

Click here to see how you can paint your future!

 

Summary

 

The Vice President of Sales, Hardware is a key member of the executive leadership team responsible for setting and executing the strategic direction of our sales function across North America. This role demands visionary leadership, a deep understanding of market dynamics, and a proven ability to drive sustainable, profitable growth. The VP of Sales will cultivate high-performing teams, drive go-to-market strategies, and ensure alignment with broader organizational goals and brand positioning.

Responsibilities

Executive Leadership & Team Development

• Develop, nurture and execute a holistic North American channel and customer segment strategy for the Benjamin Moore brand to expand customer reach, maximize share growth and attain premium positioning in the varying independently owned hardware retail entities that include but not limited to, Hardware Co-Ops, Hardware Wholesale Distributors, Hardware Stores, Building Supply Outlets and Lumber Yards.
• Manage existing and explore new opportunities to leverage and grow Benjamin Moore’s diversified brands and/or customized solutions outside of the independent channel that meet strategic and profitable objectives.
• Oversee the development and implementation of a dynamic field deployment strategy to cultivate, service and support the targeted end-users, the retail distribution outlets and select HQ account management needs of strategic organizations in accordance with the Benjamin Moore value proposition.
• Align with the VP of Sales, Paint & Decorating and the VP of Sales Operations and Communications on the accountability and attainment of the short and long-term business goals and objectives for the sales organization.
• Collaborate cross-functionally with Marketing, Finance, Supply Chain, and Product teams to drive unified business outcomes.
• Establish a performance-driven culture by defining clear KPIs, fostering accountability, and promoting professional development at all levels.
• Drive comprehensive talent strategy by mentoring senior leaders, developing succession plans, and championing inclusion & belonging.

Strategic Market & Customer Insights

•  Nurture and maintain top-to-top relationships with strategic and impactful distribution customers and/or prospects within the Hardware channel.
• Monitor industry trends and competitive landscape to inform proactive market positioning, product innovation, and customer engagement strategies.
• Represent the voice of the customer within the organization, championing insights-driven decisions and customer-first initiatives. 

 

Business & Revenue Planning

• Own the creation and execution of multi-year strategic business plans focused on top-line revenue growth, margin optimization, and market share expansion.
• Oversee accurate budgeting, forecasting, and resource allocation with full P&L accountability; continuously evaluate ROI and refine investment decisions accordingly.

Operational Excellence & Governance

• Ensure operational scalability through process optimization, sales enablement, and deployment of best-in-class tools and systems.
• Collaborate with internal stakeholders on legal, compliance, logistics, and HR-related matters to support sustainable business operations.
• Report regularly to executive leadership and board stakeholders on sales performance, strategic initiatives, and market outlook.

Qualifications

• 10+ years of progressive sales leadership experience in the paint, coatings, or related building materials industries.
• Proven track record managing diverse sales channels (independent dealers, retail, commercial, contracto