Director, Marketing Communications

POSITION SUMMARY:

The Director, Marketing Communications is responsible for leading the Marketing Communications (MarCom) team that includes content marketing, campaigns and events, and regional marketing. This position partners closely with Product Marketing and Digital Marketing to drive the planning and execution of strategic omnichannel campaigns to meet specific business needs.

DUTIES AND RESPONSIBILITIES: 

• Campaign & Event Management

o Partner with Product Marketing and Digital Marketing teams to drive integrated campaigns that align with business priorities and messaging strategy;

o Ensure company presence at appropriate tradeshows, symposia, and webinars;

o Project manage campaigns and events, overseeing all aspects from planning through execution and follow-up;

o Ensure campaigns and event marketing efforts are consistent, measurable, and brand-aligned across all channels.

• Content Strategy & Execution

o Own the global content calendar and oversee creation of white papers, publication reviews, blog posts, videos, emails, social media, infographics, and more;

o Generate content for diverse channels but not limited to  web, email, events, and advertising;

o Drive search-optimized content strategies that generate qualified inbound traffic and support lead generation goals.

• Brand Development

o Refine and enforce brand standards (tone, visual identity, naming conventions, templates, etc.) across internal and external communications;

o Serve as brand steward, ensuring consistency across marketing collateral.

• Public Relations & Thought Leadership

o Manage media partner relationships to encourage the development of earned media opportunities and representation;

o Cultivate thought leadership via scientific content and leveraging customers for seminars, webinars, and symposia.

• Team Leadership & Cross-Functional Collaboration

o Lead and mentor a small, high-output MarCom team across content, event, and campaign management and regional marketing;

o Work closely with Digital Marketing, Product Marketing, and commercial teams to ensure integrated, cross-channel execution;

o Define and track KPIs for MarCom performance: engagement, brand awareness, conversion, and content effectiveness.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in life sciences, marketing, or related field required;

o Advanced degree  preferred.

• A minimum of 10 years of experience in marketing communications in the life sciences, diagnostics, biotech, or pharma industries.

• A minimum of five years of management experience.

• Demonstrated experience leading brand strategy and messaging development for B2B life science audiences.

• Experience with Salesforce, Marketo/Pardot, HubSpot, or similar marketing platforms.

• Experience managing vendors, budgets, and performance analytics.

KNOWLEDGE, SKILLS AND ABILITIES:

• Scientific fluency and ability to translate complex concepts into engaging, customer-centric messaging.

• Strong leadership skills with demonstrated knowledge and understanding of staff management practices and processes and the ability to establish accountabilities and expectations and manage performance to achieve results.

• A professional presence and strong interpersonal skills for interacting in a courteous, timely, and diplomatic manner with all levels of employees as well as other parties/stakeholders involved with the company.

• Demonstrated propensity to be creative, collaborative, proactive, and self-motivated in the execution and completion of assigned accountabilities.

• Strong business acumen, negotiation and mediation skills, as well as a demonstrated attention to detail and a focus on achieving quality outcomes.  Ability to build/foster relationships.

• Demonstrated critical thinking and analytical skills, as well as the ability to handle complex situations and demonstrate sound judgment and problem-solving.

• Excellent organizational, planning, and time management skills with the ability to manage multiple and often changing priorities and issues of varying complexity, while meeting time-sensitive deadlines and deliverables.

• Excellent written and verbal communication skills

• Ability to travel that can include overnight stays and working outside normal business hours as needed. 

PHYSICAL DEMANDS:

While performing the duties of this job, the individual is frequently required to sit and stand for long periods. The individual is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; reach with hands and arms. This position requires travel up to 20% of the time.

WORK ENVIRONMENT:

The position is performed in a traditional office or ho