About MSF USA | Doctors Without Borders

 

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients.    MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission.  

ROLE OVERVIEW

As the Associate Director of Community Fundraising at Doctors Without Borders USA, you will leverage high-profile connections and innovative events to achieve ambitious fundraising and awareness goals. This dynamic role combines celebrity and influencer marketing with peer-to-peer and livestream fundraising to unlock massive untapped potential. You will create and lead long-term strategies to engage high-profile donors for marketing and fundraising events and serve as an expert in this field. Additionally, you will oversee our peer-to-peer fundraising and streaming team, actively planning and supporting events such as concerts, comedy shows, video-gaming marathons, and digital fundraising campaigns. Your leadership will be crucial in activating fundraising events swiftly during emergencies.

 

You will collaborate across the organization to engage artists, content creators, and other high-profile people in mutually beneficial ways while managing risks and upholding our brand values. Amplifying the voices of creators with personal ties to the places we work – from Gaza and Sudan to Haiti and Mexico - is vital to reaching diverse communities. You will engage artists and supporters from diverse backgrounds, fostering inclusive fundraising communities and inspiring passion and loyalty through meaningful storytelling.

DEPARTMENT ACCOUNTABILITIES

Prospecting 

Pursue strategic opportunities in coherence with MSF USA's strategy, that create long-term value for the movement by identifying and developing new audience segments or donors for its mission. 

Donor Cultivation, Engagement and Management 

Build and maintain relationships with at least 5 high-profile influencers or fundraising communities annually, with a goal of securing commitments to help drive funds, awareness, or revenue for MSF. At the simplest level, update donors on activities. At a more complex level, build long-term relationships that drive brand awareness and increase ROI from digital ad campaigns by 25-50%. Take responsibility for designing, developing, and supporting celebrity & influencer engagement strategies for fundraising.

Fundraising 

Secure reliable, sustainable, and efficient resources in alignment with MSF-US commitments. 

Brand Positioning 
Drive awareness and consideration through brand positioning based on the brand strategy and implement brand plans. 

Best-in-Class Fundraising Systems and Capabilities 

Deploy and champion the latest technological systems and capabilities that push the boundaries of what Development can produce for its donors.  

ROLE SPECIFIC OUTCOMES

Fundraising Events - Development & Design
Leads the development and execution of a multi-year strategy for peer-to-peer fundraising, targeting a 15% increase in event revenue and donor engagement each year. Oversees ideation, planning, performance, and business case development for events. Cultivates relationships with high-level partners and stakeholders and makes strategic decisions based on data and market trends. Responsible for setting and achieving KPIs.

Marketing Strategy - Celebrity and Influencer

Lead and develop critical components of the celebrity and influencer marketing strategy, serving as a subject matter expert for current and Doctors Without Borders USA-relevant celebrities and influencers. Facilitates cross-departmental alignment and integration with donor communications and digital strategies.

 

Digital Marketing Strategy - Peer-to-Peer and Livestream Fundraising

Lead the development of digital marketing strategies and a prioritized roadmap for peer-to-peer and livestream fundraising. Oversee development and execution of events and campaigns with a target of increasing digital engagement