Director, HCP Marketing Myelofibrosis

Business Introduction 

GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging strong performance momentum to significantly increase our impact on the health of billions of patients globally. 

Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems. Our diverse portfolio spans vaccines, specialty medicines, and general medicines. 

Through continuous innovation and a focus on scientific and technical excellence, we strive to develop and launch groundbreaking treatments that address critical health challenges. 

Position Summary 

The Director, HCP Marketing will lead U.S. HCP strategy for OJJAARA in myelofibrosis, driving education, trial, and sustained adoption to establish and reinforce a differentiated position in a competitive oncology landscape. 

This role owns end-to-end HCP engagement—from insight generation through execution and optimization—leveraging data, omnichannel orchestration, and cross-functional leadership to deliver measurable business impact. The Director will play a key role in shaping the evolving treatment landscape by translating clinical and real-world evidence into compelling value propositions and customer experiences. 

You will partner closely with Medical Affairs, Market Access, Sales, Global Marketing, and Insights & Analytics to ensure alignment across strategy and execution. 

Key Responsibilities 

HCP Strategy & Brand Leadership 

• Own and evolve the U.S. HCP marketing strategy and integrated tactical plan across the myelofibrosis treatment journey 

• Define differentiated HCP value propositions grounded in clinical data, real-world evidence, and competitive insights 

• Drive lifecycle strategy to deliver both near-term performance and long-term asset value creation, including future indications and competitive positioning 

Omnichannel Customer Engagement & Innovation 

• Design and execute integrated omnichannel HCP strategies across digital, personal, and peer-to-peer channels 

• Develop advanced segmentation, targeting, and personalization frameworks to optimize engagement 

• Champion innovation in customer experience, including automation, next-best-action approaches, and data-driven orchestration 

• Translate insights (claims, EHR, market research, and field feedback) into actionable commercial strategies 

Cross-Functional & Enterprise Leadership 

• Lead cross-functional planning and execution across Marketing, Sales, Medical Affairs, Market Access, and Global teams 

• Influence senior stakeholders through clear, insight-driven storytelling and recommendations 

• Ensure alignment across promotional, medical, and access strategies to deliver a unified external experience 

• Operate effectively within a matrix environment, demonstrating enterprise leadership and influencing without authority 

External Engagement & Thought Leadership 

• Represent the brand at key oncology congresses and external forums, gathering insights and reinforcing GSK’s leadership 

• Engage with key external experts to inform strategy and strengthen scientific credibility 

Agency Leadership, Budget & Governance 

• Lead agency partners across strategy, creative development, digital execution, and media planning 

• Ensure all activities meet regulatory, legal, and compliance standards 

Leadership & Capability Building 

• Foster a culture of accountability, innovation, and continuous improvement 

• Recruit, retain and develop talent within the organization 

Basic Qualifications 

• Bachelor’s degree in life sciences, business, marketing, or related field 
• 10+ years of pharmaceutical/biotech experience 
• Proven success in US brand marketing, including commercialization  
• Experience leading cross-functional teams and managing agency partners 

Preferred Qualifications 

• Advanced degree (MBA, MPH, MS) 
• Pharmaceutical Sales 
• Global experience
• Strong experience leveraging real-world evidence, analytics, and market insights 
• Demonstrated success designing integrated omnichannel HCP engagement strategies 
• Strong ability to influence senior stakeholders in a matrix organization 
• Experience managing significant budgets and performance targets 

Leadership Capabilities 

• Strategic thinker with ability to translate insights into actionable strategy 
• Data-driven decision