Global SVP - Sales Operations
SprinklrAbout the role
Sprinklr is the definitive, AI-native platform for Unified Customer Experience Management (Unified-CXM), empowering brands to deliver extraordinary experiences at scale — across every customer touchpoint.
By combining human instinct with the speed and efficiency of AI, Sprinklr helps brands earn trust and loyalty through personalized, seamless, and efficient customer interactions. Sprinklr’s unified platform provides powerful solutions for every customer-facing team — spanning social media management, marketing, advertising, customer feedback, and omnichannel contact center management — enabling enterprises to unify data, break down silos, and act on real-time insights.
Today, 1,900+ enterprises and 60% of the Fortune 100 rely on Sprinklr to help them deliver consistent, trusted customer experiences worldwide.
Job Description
What You’ll Do
Reporting to the Chief Revenue Officer, you will serve as an integral partner in evolving and scaling our Sales Operations function. Your responsibilities will include:
- Strategic Go-To-Market (GTM) Planning: Collaborate with leadership to define and execute GTM strategies that drive revenue growth and market expansion. Segment target markets, identify key customer profiles, and develop account-based strategies. Align messaging, campaigns, and enablement efforts across Marketing, Product, and Customer Success. Monitor GTM performance, analyze pipeline data, and recommend adjustments to optimize outcomes.
- Lead Sales Enablement Initiatives: Partner with cross-functional teams to design and deliver sales enablement programs that enhance product knowledge, selling skills, and process adoption. Develop and maintain sales playbooks, training materials, and collateral to support the sales team throughout the buyer’s journey. Ensure effective rollout and adoption of enablement tools and platforms, driving measurable improvements in sales productivity and effectiveness.
- Collaborative Process Improvement: Work across the organization to measure existing sales processes, identify inefficiencies, eliminate friction, and assess results. Streamline sales processes and strategies, assign quotas, balance territories, and enhance pipeline management visibility.
- AE Productivity: Define, design, and create systems to track ramping and ramped Account Executive productivity.
- Technology Leadership: Design and administer the organization’s CRM (SFDC). Identify and implement solutions and technologies that drive sales efficiency and revenue growth, ensuring adoption across the team.
- Sales Analytics & Reporting: Oversee sales analytics and reporting on performance, providing weekly, monthly, quarterly, and annual pipeline, achievement, and performance reports. Monitor the accuracy and efficient distribution of sales and financial reports, and other intelligence essential to the sales organization.
- Compensation Administration: Collaborate with Accounting, Finance, and Human Resources to assist with sales incentive compensation administration as needed.
Who You Are & What Makes You Qualified
- Strong business acumen with executive presence.
- 12+ years of hands-on experience leading and scaling sales operations functions in high-growth companies.
- Demonstrated expertise in strategic GTM planning, aligning sales operations with broader business goals to drive growth and market penetration.
- Proven experience designing and implementing sales enablement programs that deliver measurable results.
- Expertise in developing and executing GTM strategies for new and existing markets, including segmentation, targeting, and cross-functional alignment.
- Ability to translate strategic vision into actionable plans, collaborating with Sales, Marketing, and Product teams to achieve business objectives.
- Proficiency in managing analytically rigorous initiatives.
- Deep expertise in sales automation and CRM systems (SFDC).
- Successful experience managing teams and solving complex problems.
- Action-oriented attitude with superb follow-up and attention to detail.
- Results-oriented mindset focused on service, quality, and continuous improvement.
- Excellent verbal and wri
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