Senior Consumer Marketing Manager- Mother & Childcare

Job Title

Senior Consumer Marketing Manager- Mother & Childcare

Job Description

Senior Consumer Marketing Manager- Mother and Childcare (Stamford, CT)

This role will be responsible for developing and executing marketing plans to drive household penetration, brand preference and market share in the Mother & Child Care Category within NA, with a focus on driving growth of our infant feeding and healthy feeding businesses. Develop local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, Pricing, and Promotion) to deliver measurable business impact and profitable growth.

Your role:

• Deliver on yearly business targets and support the development of multi-year strategic plans for the Brand. Own P&L for the business and develops plans to hit topline and bottom line targets.

• Develop & Execute Local Go-To-Market Strategy (including channel strategy, pricing, promotion, localized activation), win with Customers and launch new innovation with excellence - Be the expert on category dynamics and have a deep understanding of retailer strategies, shape initiatives to shift consumer behavior, boost off-take and secure incremental retailer listings.

• Analyze consumer research, customer research, channel trends, current market conditions and competitor information (Mulo+ and Profitero) to unlock new insights that you will formulate to drive competitive advantage and future innovation development. 

• Creates Marketing Jobs-To-Be-Done and briefs for demand generation programs, ensuring that business performance is being delivered according to KPIs 

• Develop commercial innovation to fill local consumer and customer needs (from insight to business case development to Go to Market strategy) partnering with the Global Business Unit team to resource and execute. 
• Coordinates with Finance, Supply Chain, Sales, and other key departments to ensure the timely, consumer-qualified, and financially viable delivery of critical initiatives, guaranteeing alignment with both global and local business goals.

You're the right fit if:

• You’ve acquired 5+ years of experience (7+ years preferred) with Bachelor's in areas such as Marketing, Communication, Sales, Business Administration or equivalent OR no prior experience required with Master's Degree (2+ years with Master’s Degree preferred)
• You’re skills include technical marketing and business analytics, including the development of business cases and experience with syndicated market share data analysis. 
• You have the ability to work cross-functionally to ensure full on-time and in-full delivery of projects with a sense of urgency, adaptability, and drive. 
• You must be able to successfully perform the following minimum Physical, Cognitive and Environmental job requirements with or without accommodation for this position.
• You’re a self-starter, resourceful, and able to work autonomously. 

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

This is an office role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

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