Partner Marketing Manager, Americas - Strategic Alliances

About Us:

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at www.automationanywhere.com

Our opportunity:

Automation Anywhere is looking for an experienced Partner Marketing Manager to lead strategic alliance marketing across the Americas, with a focus on Hyperscalers (AWS, Google Cloud) and Global System Integrators (GSIs). In this role, you will play a key part in developing and executing joint go-to-market strategies that drive business growth and maximize the impact of our partnerships.

As a Partner Marketing Manager, you will design and implement marketing programs that strengthen collaboration with major cloud providers and GSIs. Success in this role requires a strategic mindset, strong attention to detail, a deep understanding of cloud ecosystems, and the ability to manage complex partner relationships to deliver measurable results.

Location: 

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

• Developing and executing comprehensive joint marketing strategies with key Hyperscaler partners (AWS, Google Cloud) and a select group of GSIs that align with Automation Anywhere's overall business objectives and drive partner-sourced revenue growth
• Leading the creation and promotion of joint solutions and offerings with GSI partners, including development of value propositions, solution briefs, customer case studies, and go-to-market materials that showcase combined capabilities and value
• Orchestrating co-marketing initiatives with Hyperscaler partners, including marketplace promotions, joint customer success stories, and integrated campaigns that leverage cloud provider marketing channels and events
• Creating and managing joint marketing campaigns, including co-branded content, joint webinars, events, and digital marketing initiatives that generate qualified leads and drive pipeline growth for both Automation Anywhere and our strategic partners
• Building and maintaining strong relationships with partner marketing teams at GSIs and Hyperscalers, ensuring effective communication and collaboration on go-to-market strategies, campaign execution, and results measurement
• Designing and implementing partner enablement programs, including creating marketing toolkits, campaign-in-a-box materials, and other resources that strategic partners need to successfully position and market joint solutions
• Developing and maintaining partner marketing metrics and reporting frameworks to measure program effectiveness and demonstrate value to key stakeholders across partner organizations. 
• Leading the planning and execution of partner-focused events and activities at major industry conferences, partner summits, and cloud provider events (AWS re:Invent, Google Cloud Next, etc.). 

You will be a great fit if you have: 

• Bachelor's degree in Marketing, Business Administration, or related field 
• 7+ years of experience in partner marketing, alliance marketing, or similar role 
• Proven track record of developing and executing successful joint marketing programs with major cloud providers and/or GSIs 
• Deep understanding of cloud ecosystems, particularly AWS and Google Cloud 
• Experience with partner marketing in the technology industry, preferably in automation, AI, or enterprise software 
• Strong understanding of B2B marketing strategies and tactics 
• Excellent project management and organizational skills 

Preferred Experience 

• MBA or advanced degree in marketing or related field 
• Experience with automation technology or RPA industry 
• Direct experience marketing through cloud marketplaces 
• Previous experience at a major GSI or cloud provider 
• International marketing experience