Digital Sales Specialist
Westwood OneAbout the role
CUMULUS MEDIA | Indianapolis has an immediate opening for a Digital Sales Specialist to provide client leadership for digital marketing campaigns. This person should have experience in project management, account relationships, digital marketing strategy/support, and facilitation of hyper-targeted channel campaigns. The Digital Sales Specialist is responsible for digital revenue, achieving digital sales budgets, is versed in digital assets across all channels like: programmatic display, email deployments, OTT & CTV, mobile, and social media, etc. The Digital Sales Specialist should also understand everything from planning, strategy, best practices, trafficking, and reporting in the digital space. The role will also demand a sales support focus, which will involve developing client plans which include strategy and cost planning as well as a key focus on campaign optimization, reporting and attribution. Daily tasks will include product and process training, client and internal project management, and strategic campaign guidance.
Who We Are:
Cumulus| Indianapolis currently features 6 stations. Our stations include: WFMS 95.5FM, WJJK 104.5 FM WNDX 93.9 FM, WNTR 107.9 FM, WXNT 1430 AM & WZPL 99.5 FM
Key Responsibilities:
- Driving digital revenue, implement a digital strategy and action plan and help expand the digital acumen & digital marketing expertise for the sales team
- Build and maintain strong and responsive working relationships with clients as well as vendors, partners, internal teams, etc. Client coordination will be imperative.
- Research and report on campaign results, and make optimizations accordingly.
- Develop a deep understanding of our digital products and services, and possess a strong understanding of digital marketing – enough to advise clients and train internal sellers.
- Plan and lead effective presentations of digital marketing programs, and then follow up with gathering assets, answering questions, trafficking creatives, and reporting.
- Partner with internal teams to identify ways to continually optimize campaigns, products, and processes to drive client retention, growth, and satisfaction.
- Facilitate opportunities for deeper collaboration and additional revenue.
- Assist on client-facing sales presentations as well as post-sale guidance.
- Research and report on campaign results, and make optimizations accordingly.
Qualifications:
- 2+ years of client-facing experience in account management and/or digital marketing.
- Experience with programmatic trafficking and targeted email/display programs.
- Ability to multi-task in a fast-paced environment with effective time management, project prioritization, and keen eye for detail. Must be extremely organized.
- Excellent communication skills, and the ability to present in a sales or training capacity.
- Very strong critical thinking, problem solving, and interpersonal skills.
- Strong proficiency using Excel (for pricing and analysis) and PowerPoint is necessary.
What we offer:
- Competitive pay
- Professional growth and career path
- Focused, responsible and collaborative work environment with the ability, to ask “what if” and try innovative solutions
- Medical, Dental & Vision Insurance coverage
- 401K with company match to plan for the long-term
- Paid Vacation & Holidays (only for full-time roles)
- For immediate consideration, please visit www.cumulus.com/work-here/
For more information about Cumulus Media, Inc., visit our website at: https://www.cumulus.com
Cumulus Media, Inc. is proud to be an Equal Opportunity Employer (EOE)
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