Senior Manager, Educational Services & Adoptions - MakeMusic

Company Information

Help Shape the Future of Music Creation and Education at MakeMusic

At MakeMusic, we believe music has the power to inspire, connect, and transform lives. For over three decades, we’ve been at the forefront of music technology, building tools that help musicians compose, teach, learn, and perform. Our products are trusted by Grammy-winning composers, world-class educators, and students in classrooms and homes around the globe.

With MakeMusic Cloud, we’ve reimagined music practice for the digital age by offering students real-time feedback, access to an extensive repertoire library, and seamless tools for educators to track progress and personalize instruction.

If you’re passionate about music, driven by innovation, and eager to create tools that empower musicians and educators around the world, then MakeMusic is the stage you’ve been looking for!

We would love to have you join our ever-growing team! All applicants will receive equal consideration for employment regardless of gender, race, national origin, age, sexual orientation, gender identity, physical disability, religion, or length of time spent unemployed.

General Summary

As the Senior Manager, Educational Services & Adoptions, you will drive revenue growth for Music Brands by owning the end-to-end strategy and oversight of curriculum adoptions, RFPs, RFQs, and RFIs across both MakeMusic and Alfred Music. You will proactively identify, cultivate, and direct the development of systems that enable competitive, high-quality submissions & educational services. You will develop and collaborate on the go-to-market playbooks that expand the Music Brands’ presence in K–12 districts.

In this role, you will serve as the connective tissue between Sales, Customer Success, Product, Marketing, Legal, and Finance during the adoption process - coordinating input from across the organization and ensuring submissions are compelling, compliant and strategically tailored. You will provide strategic leadership and oversight across the full adoptions, education and in-services lifecycle.  

You will also lead the Educational Services Team - including the Program Manager, Education, In-Services Specialist, and the Contracts Manager - providing coaching, direction, and support to ensure the team operates cohesively and in alignment with our go-to-market strategy.

You are a continuous learner with a hunger for knowledge. You approach challenges as opportunities to improve. You value team members’ input from all levels and you actively seek ways to support your colleagues.

Core Functions:

• Lead and oversee the adoption and proposal timelines - ensuring RFP/RFQ/FRI opportunities are identified and registered early across state and district platforms, coordinating teams through the response process, and leveraging National & State Purchasing Cooperative organizations, to expand customer adoption pathways. 
• Establish and maintain the infrastructure that makes the adoption process scalable.  Oversight and governance of content libraries, clear SLAs, quality standards, and the cross-functional accountability structures that keep submissions on time and on-brand across the Music Brands.
• Work closely with Sales, Marketing, and senior leadership to develop strategies that align each submission with the customer’s needs and Music Brands’ evolving go-to-market positioning.
• Establish clear, efficient ways of working with contributors across Sales, Customer Success, Solution Engineering, Product, Marketing, Legal, and Finance so their input is structured, consistent, and not a burden.
• Provide competitive intelligence reporting, analyzing competitor strategies, product strengths and weaknesses, and adoption wins to sharpen and differentiate Music Brands’ approach.
• Define, track, and report on adoption and proposal KPIs - including pipeline health, win rates, and market share.  Providing leadership with regular visibility into performance of the proposal team, and using that data to continuously improve the Music Brand’ competitive positioning. 
• Represent Music Brands at national and regional educational conferences, building relationships with key decision-makers in districts and state agencies.
• Own revenue attribution and pipeline development tied to adoption and proposal activity - proactively identifying, qualifying and progressing opportunities to the sales team & success teams that contribute to Music Brands’ growth targets. Performance against these goals will be tied to a variable compensation plan. 

Team Leadership

• Lead, mentor, and coach the Educational Services Team - setting clear expectations, providing regular feedback, and supporting their professional growth.  As manager of this team, you are ultimately