Associate Director, Media Tech & Ad Ops
dentsuAbout the role
Job Description:
We are a global network, with 71,000 people around the world, coming together to deliver end-to-end experience transformation. We integrate our services across Media, CXM and Creative while pushing the boundaries of transformation and sustainable growth for our brands, people and society. Through innovation, we ensure the impact our clients need to drive growth, while also generating a positive effect in the industry.
We are looking to add an Associate Director of Media Technology which will serve as an expert on marketing technology and is responsible for staying abreast of the latest digital trends to bring innovative solutions based on clients needs. This position is essential in the day-to-day running of the Media Technology department and designated accounts. This individual must work well in a team-based, fast paced, detail-oriented environment, resourceful and demonstrates the initiative to participate in advanced projects. The Associate Director, will be required to develop and present presentations and POVs to clients, media partners/vendors, internal/external account teams, etc.
Campaign & Technical Support:
Establish best practices and maintain adherence to industry standards
Provide leadership support within internal departments and external partners supporting all trafficking needs and ensuring that all materials are received and/or distributed properly
Act as a technical authority for all technical issues involved in running online ad campaigns (including trafficking of remarketing capabilities, VAST/In-Stream Video, Rich Media and Audio)
Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to satisfy clients' objectives
Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity
Point of escalation for all technical issues
Experience with tag management systems, data management platforms, and/or web analytics systems.
Experience with or understanding of database technologies are a plus. Experience with Kochava, Adjust, AppsFlyer, or other mobile attribution platforms a huge plus
Client & Internal Relationships:
Keep clients and internal teams moving and on task to complete deliverables
Manage relationships with external vendors
Excellent interpersonal, verbal, and written communication skills, including ability to speak to and author materials on technical subject matter in a manner that is easy to understand
Cross functional knowledge of Analytics, Media Planning/Buying, Programmatic Buying, Process management
Ability to absorb complex technical concepts and communicate them to a non-technical audience effectively
Possesses mature and professional business acumen in personal and written communications
Strategic Thinking & Leadership:
Strong project management skills, exhibiting ability to: pay high attention to detail, manage multiple projects at once, decompose a process into its individual steps, forecast deliverable timelines and meet those timelines, and identify potential obstacles down the road
Recognize recurrent or potential issues and problems, and know when to escalate and propose solutions, where possible
Takes clear ownership of assigned tasks
Manage and mentor direct reports as well as more junior members on the team
QUALIFICATIONS:
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